McVitie's

it's done okay there does seem to have been a lot of slightly surreal flavour combinations that have become very prominent of late there have been but

I suppose in a way that's also a reflection of the way that brands are coming together and doing things together you know we saw Lion's Tea and McVitie's you know doing a promotion together and you know promoting an occasion as opposed to just their brands in a way that's mutually beneficial to both and there's been an awful lot of that

cross promotion really cross promotion yeah and

brands coming together maybe to create a flavour a product that's a little bit of their brand and a little bit of the other's brand there's been quite a bit of that and I think that's very encouraging as well you know and it's something different for shoppers

She's a regular speaker at multiple live events, most recently including Level Up, where she shares expertise on automation, business growth and the ideal customer journey.

She's a hugely experienced marketer, having worked with the likes of Adidas, McVitie's, Kellogg's, Quaker and Sony.

She runs workshops, appears on leading marketing, tech and business podcasts, including this one, of course.

And she's an award winning certified partner and 2023 winner of the Dan Bradbury Ultimate Entrepreneur Award.

And I'm like, oh, there's got to be a better solution than these damn spreadsheets for letting you know who's registered, who's paid, all the rest of it.

And that's when I found what was then Infusionsoft, which we branded to Keep and is now Thrive.

And I trained with them back in 2011 in how to become an automation architect so that was the beginning of this journey which was a really good combination because of my computer games history and being a bit of a geek and liking that stuff but also my marketing background working with people like Adidas and McVitie's and Ferrero Rocher and goodness knows who else you know I had a really good knowledge of proper marketing and that with my business knowledge and everything just kind of all came together into something that I'm really passionate about and I love

What a journey it's been for you then, because I didn't know half of that.

... for 45 minutes at an event in front of a few hundred people, what questions would you ask him?" And it come up with, I think it gave me, like, I don't know, like, usual load of bluff.

I picked three out, and I think it was one about McVitie's 'cause everyone's always interested about, like, the family relationship-

Mm-hmm

... to that.

you must know, because I don't think we get graham crackers.

What the fuck is a graham cracker? Is it like a digestive biscuit? Which, by the way, McVitie's, you probably saw McVitie's.

They're famous for that.

So what is a graham cracker, Steve? Is it savoury? Is it sweet? What is it?

Yeah.

I saw Hull City had McVitie's on their sleeve the other weekend.

That made me chuckle.

Rich tease.

Turned a reef too.

McBurnie's got McVitie's on his top.

[laughs]

Hull had sponsors on their shirt that I couldn't have never seen before.

Two million to us is pennies now.

We've got that big Prem money, haven't we? We've got McVitie's money.

We're fine.

Hey, there's a

good shout-out we all mentioned.

Yeah, McVitie's are back.

Get in.

It looks good.