The Future of Search Is NOT Google: Max Sinclair on AEO, AI Agents & What’s Coming Next

That's a lovely set of words you just used.

I think people will be stealing that.

[laughs]

I know there's no, there's no beeline, as it were, but certainly what's emerging today is a whole new set of challengers and, and often those challengers are nimble, flexible.

People talk about the, the one-man band, billion-dollar organizations that maybe is in the horizon at some point in the future, given the tools and capabilities in which you-

Fingers crossed, eh? Three billion between the three of us.

There we are.

Hey.

[laughs]

We can make it happen, Mike.

But, but I think what that's showing us is that there are a whole new set of different competitor sets that are emerging as a consequence.

Mm-hmm.

And then for me, that then goes, well, okay, if you're a leader in these big organizations the way that we've seen them in the past, I just wonder what's the mold of that when you're facing against the prepotents of sort of challengers who almost have a blank slate-

Hmm

...

but a technology underpinning, which is-

Mm-hmm

... supercharging what they've got.

Whilst on the other hand, you may well have scale, but you've got legacy on your, which is maybe holding you back.

Yes, yes.

So what advice would you give sort of leadership who are sort of peering the binoculars-

Mm-hmm

... looking at those challengers-

Yeah

... whilst you're sitting in those legacy companies, about how you navigate and manage those situations? What do you think will be key for them in the future?