Alan Sugar

And that kind of triggered a bit of a chain reaction with other chairmen like David Dean, who was the guy at United, Martin Edwards, who all kind of at the same time started smelling the money a bit.

Scholar actually became the first in a seemingly long line of universally unpopular clubs Spurs chairman you know particularly among the Spurs fans followed by Alan Sugar and Daniel Levy and no one at Spurs seemed to like him but you know if you're looking at it from a business perspective he along with the likes of Edwards and David Dean changed the landscape of the game and that's kind of what started the the move towards the premier league and the move towards the kind of focus on revenue generation rather than kind of anything else the move from treating fans as fans to treating them as customers And inevitably up to the recent things with our good old friend, Mr. Infantino, trying to sell the game to the highest bidder.

So I don't think that was a good thing, but it is what it is.

But certainly that was, I think, very important in shaping the game that we know today.

Good advice.

I remember Alan Sugar on The Apprentice, one of his apprentices that ended up working with him, built an online marketing business.

very successful was growing really well he got to about 30 employees and they had a cease and desist lester from somebody saying they were using their ip and using their trademarks everything else and he phoned up alan sugar in a complete blind panic and he said what to do he's He said, right, what you do is you take that letter, you walk to their reception and you just stand in front of them and just say, sue me then and walk out.

And they never did because often people just want to try that rather than actually make that happen.

Fantastic bit of advice.

[laughs] Well, they helped.

So, uh, th- uh, with this in mind, Alan Sugar decided, "Hey, we're gonna make ourselves a console." And it's funny, 'cause I read interviews where he was asked about it, it being long in the tooth with all these c- 16-bit consoles that were already [laughs] out, and he'd be, basically like, "You don't worry about that.

We're gonna be good to go." They were not good to go.

Is, is he the guy that said it's gonna be as good as the Super Nintendo?

Yeah.

[laughs] So that's a, that's a...

Even by, even Alan Sugar probably took a loss.

Now, let's talk about him real quick before we move on.

I suspect with Trump, he was the first choice.

And with Alan Sugar, he was not, would be my guess.

I remember in the first series, Alan Sugar was very much like, I don't really want to be doing this.

I just want to run my business.

And now it's

You know, Jeremy Clarkson, for example, you know, popular figure

I'm basically Alan Sugar in wellies

... a farmer now

I've grown a thing! Look at all that bee juice