Sep 14, 2026 · 18 min · 7 segments
They can't harm you, if they can't find you! Use code WARBURG at the link below and get 60% off an annual plan: https://incogni.com/warburg New polling data just came…
Paul WarburgHost
So it's important to understand that studying the war in Ukraine based on the level of happiness among the Ukrainian people isn't just about us having a feel-good story.


Because the main military thing that Russia is trying to do right now is to make the average Ukrainian person unhappy.

It can be directly observed in Russia's war strategy, and what they choose to focus their energy on.

Over the past several years, Russia's efforts have become increasingly centered not on attacking the Ukrainian military, but rather on attacking Ukrainian civilian targets.

That could be a Ukrainian apartment building, a school, a bus station, a hospital, a grocery store, a car dealership, a power plant, and the list goes on.


The entire purpose of this is, and really only could be, to try to break the will of the average Ukrainian person.


That could be either by stimulating an internal revolt, or perhaps by leading to some elections where Russia themselves might be able to influence the outcome, as has always been a tried and tested Russian strategy.


Mathematically, Russia doesn't seem capable of taking enough Ukrainian territory to win their war by traditional military means alone.

The reaction of the average Ukrainian person to the war, therefore, becomes almost as paramount as the performance of the Ukrainian military.

Under such a strategy, the happiness of the targeted population isn't merely an interesting tidbit.

It becomes the single most important and strategic measure of how effective everything else is actually being.

Because the happiness level is the pivot point that you are trying to manipulate.


So when we see a poll telling us that 71% of Ukrainians are happy, but even better that that number is increasing, it's not just encouraging, though it is.


There's even a way to look at this that the longer Russia continues their current strategy, the less likely they are to achieve victory, not more likely.

So it's important to understand that studying the war in Ukraine based on the level of happiness among the Ukrainian people isn't just about us having a feel-good story.


Because the main military thing that Russia is trying to do right now is to make the average Ukrainian person unhappy.

It can be directly observed in Russia's war strategy, and what they choose to focus their energy on.

Over the past several years, Russia's efforts have become increasingly centered not on attacking the Ukrainian military, but rather on attacking Ukrainian civilian targets.

That could be a Ukrainian apartment building, a school, a bus station, a hospital, a grocery store, a car dealership, a power plant, and the list goes on.


The entire purpose of this is, and really only could be, to try to break the will of the average Ukrainian person.


That could be either by stimulating an internal revolt, or perhaps by leading to some elections where Russia themselves might be able to influence the outcome, as has always been a tried and tested Russian strategy.


Mathematically, Russia doesn't seem capable of taking enough Ukrainian territory to win their war by traditional military means alone.

The reaction of the average Ukrainian person to the war, therefore, becomes almost as paramount as the performance of the Ukrainian military.

Under such a strategy, the happiness of the targeted population isn't merely an interesting tidbit.

It becomes the single most important and strategic measure of how effective everything else is actually being.

Because the happiness level is the pivot point that you are trying to manipulate.


So when we see a poll telling us that 71% of Ukrainians are happy, but even better that that number is increasing, it's not just encouraging, though it is.


There's even a way to look at this that the longer Russia continues their current strategy, the less likely they are to achieve victory, not more likely.
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