Nov 6, 2026 · 1 hr 16 min · 17 segments
Adidas is putting a curve on its three stripes. Burger King is putting marathon runners in giant drink cups. And Canva wants AI-generated design to stay editable. There’s plenty to unpack. On Episode…
no it's it's come a long way too anyone who hasn't followed us and hasn't seen the videos of the before and afters especially with jesse shot it's uh it's worth looking at because that used to be an auto auto shop so auto repair and now it's our creative studio and we've been able to you know do a lot of work to it and uh with everyone on the team with john bell and everyone else that's pitched in it's a it's a home for us it's a home to lucha dough it's a home to tcb uh the chopping block and and you know hopefully many other concepts uh on the horizon so um speaking of rebrands uh one of the main things it's kind of a rumor at this point there isn't a there hasn't been anything that's truly been uh identified at least not in the u.s it's some like stuff that people are seeing that Adidas has like filed for a variation of their logo, the three stripes.
And it's like the quote here says, by filing the curved shape as a trademark, Adidas can make it a fixed part of its brand identity alongside the stripes, the trefoil and the bars.
which they do if you see here like they do have a few different variations of the stripes and and obviously the the tray foil here um that's kind of like a classic thing from the 70s um and and it's just something i i guess that people are kind of like guessing what this is for like why would they do this is there like a new product line is there something else that they're gonna do but there is kind of proof that they have filed for the word you know this actual word like mark itself So three curved lines with tapered stripes.
And yeah, it's something that I'm going to keep an eye on because I wonder what the reasoning for that.
So this is something that's just developing, and we're going to keep an eye on it.
But I don't know if you have any thoughts here or if you think anything just based off this.
First thought on these type of things, As forward thinking and innovative as I like to at least try to be, I am very traditionalist when it comes to these type of things.
And I feel the same way that I felt a couple of weeks ago when we talked about McLaren.
To me, is owned by nike like the swoosh you know and like for you to make kind of like this design i don't know it just it doesn't rub me off rip the right way um and i feel like it's a little bit of a of a stretch and i feel the same way like i did a couple weeks ago with the mclaren it's like why why change something that's so that you've you've you've uh worked on so many years uh on that gravitas that it has in the market to be changing it like this.
no it's it's come a long way too anyone who hasn't followed us and hasn't seen the videos of the before and afters especially with jesse shot it's uh it's worth looking at because that used to be an auto auto shop so auto repair and now it's our creative studio and we've been able to you know do a lot of work to it and uh with everyone on the team with john bell and everyone else that's pitched in it's a it's a home for us it's a home to lucha dough it's a home to tcb uh the chopping block and and you know hopefully many other concepts uh on the horizon so um speaking of rebrands uh one of the main things it's kind of a rumor at this point there isn't a there hasn't been anything that's truly been uh identified at least not in the u.s it's some like stuff that people are seeing that Adidas has like filed for a variation of their logo, the three stripes.
And it's like the quote here says, by filing the curved shape as a trademark, Adidas can make it a fixed part of its brand identity alongside the stripes, the trefoil and the bars.
which they do if you see here like they do have a few different variations of the stripes and and obviously the the tray foil here um that's kind of like a classic thing from the 70s um and and it's just something i i guess that people are kind of like guessing what this is for like why would they do this is there like a new product line is there something else that they're gonna do but there is kind of proof that they have filed for the word you know this actual word like mark itself So three curved lines with tapered stripes.
And yeah, it's something that I'm going to keep an eye on because I wonder what the reasoning for that.
So this is something that's just developing, and we're going to keep an eye on it.
But I don't know if you have any thoughts here or if you think anything just based off this.
First thought on these type of things, As forward thinking and innovative as I like to at least try to be, I am very traditionalist when it comes to these type of things.
And I feel the same way that I felt a couple of weeks ago when we talked about McLaren.
To me, is owned by nike like the swoosh you know and like for you to make kind of like this design i don't know it just it doesn't rub me off rip the right way um and i feel like it's a little bit of a of a stretch and i feel the same way like i did a couple weeks ago with the mclaren it's like why why change something that's so that you've you've you've uh worked on so many years uh on that gravitas that it has in the market to be changing it like this.
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