Oct 12, 2026 · 1 hr 18 min · 11 segments
On Episode 22 of The Owlgorithm, we’re breaking down the Miami Heat’s Vice City activation through a branding and creative lens—from the uniforms and court to the merch and the bigger idea tying it…
Yeah, I think the NHL is underrated in some of their design and even like creative production stuff.
But one brand here getting into the rebrand market is McLaren, which is a brand.
It's funny enough, like recently we were doing a brand identity and we used McLaren as a source of inspiration for one of the brands that we were working on.
and it's safe to say there's been a lot of mixed reviews but we'll play some pieces of this video so that people can get an idea and then we'll pause and kind of like talk through it
before mclaren became known around the world it was a family name hand painted above a service station where bruce grew up A place where he first learned to question, to make, to
Today, those original letter forms inspire our wordmark.
And within it, the origin.
A detail drawn from our beginnings.
A frame for everything to come.
So this video kind of goes through a bunch of different layers, like what marks they kept, what they moved on from, what they switched up.
I think the main call out is that going away from the logo and kind of looking at where it's at now, there's been a lot of mixed reviews.
They seem to be trying to reposition as a luxury brand versus a motor sports brand.
what the change is just from the logo right and that's to me i feel like you lose character like i think of it as a driving machine like this is an impressive work of of automotive art and for you to kind of like go this luxury brand like the thing on the right looks like okay i'm buying a a handbag a handbag yeah straight up it looks like any other like the burburys of the world like all the The luxury playbook of, hey, let's just do a safe sans serif font and space it out and call it a day.
And then their one little thing was the notch underneath the C to emphasize the muck in McLaren.
Yeah, I think the NHL is underrated in some of their design and even like creative production stuff.
But one brand here getting into the rebrand market is McLaren, which is a brand.
It's funny enough, like recently we were doing a brand identity and we used McLaren as a source of inspiration for one of the brands that we were working on.
and it's safe to say there's been a lot of mixed reviews but we'll play some pieces of this video so that people can get an idea and then we'll pause and kind of like talk through it
before mclaren became known around the world it was a family name hand painted above a service station where bruce grew up A place where he first learned to question, to make, to
Today, those original letter forms inspire our wordmark.
And within it, the origin.
A detail drawn from our beginnings.
A frame for everything to come.
So this video kind of goes through a bunch of different layers, like what marks they kept, what they moved on from, what they switched up.
I think the main call out is that going away from the logo and kind of looking at where it's at now, there's been a lot of mixed reviews.
They seem to be trying to reposition as a luxury brand versus a motor sports brand.
what the change is just from the logo right and that's to me i feel like you lose character like i think of it as a driving machine like this is an impressive work of of automotive art and for you to kind of like go this luxury brand like the thing on the right looks like okay i'm buying a a handbag a handbag yeah straight up it looks like any other like the burburys of the world like all the The luxury playbook of, hey, let's just do a safe sans serif font and space it out and call it a day.
And then their one little thing was the notch underneath the C to emphasize the muck in McLaren.
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