Oct 21, 2026 · 34 min · 16 segments
Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why. Blake went from missionary work in Peru, to building a…
Blake EricksonGuestDaniel MurrayHostAnd I, How do you get to the point where you know whether something in your business can actually scale versus something that's just working at this
So if you have product market fit in your business, then you have a really good chance of scaling.
On top of that, you need to understand what is your total addressable market, your TAM.
And for some businesses, they get into vehicles that have a really small pool.
So for example, One of the businesses I owned was I owned a gourmet hot chocolate food truck.
As a software company, as a total addressable market of hundreds of billions, because it could serve any business.
And so the the vehicle that you choose to go in the boat that you choose to row in really matters.
And then secondly, the product you have, does it actually solve a solution for somebody that somebody needs? If the answer is yes, then the question you need to go ask is who is the best audience that can pay the most amount of money for it? And so that's a series of questions to identify how scalable is the thing that I'm in and what needs to change to make it more scalable.
I'm also interesting because I know something you talk about too is like a lot of people are out there optimizing things that probably should be eliminated or optimizing things that shouldn't be optimized.
So take a business, for example, that wants to get to $100 million of revenue.
everything, everything that they do, every single decision that they make, they should ask this question.
And I, How do you get to the point where you know whether something in your business can actually scale versus something that's just working at this
So if you have product market fit in your business, then you have a really good chance of scaling.
On top of that, you need to understand what is your total addressable market, your TAM.
And for some businesses, they get into vehicles that have a really small pool.
So for example, One of the businesses I owned was I owned a gourmet hot chocolate food truck.
As a software company, as a total addressable market of hundreds of billions, because it could serve any business.
And so the the vehicle that you choose to go in the boat that you choose to row in really matters.
And then secondly, the product you have, does it actually solve a solution for somebody that somebody needs? If the answer is yes, then the question you need to go ask is who is the best audience that can pay the most amount of money for it? And so that's a series of questions to identify how scalable is the thing that I'm in and what needs to change to make it more scalable.
I'm also interesting because I know something you talk about too is like a lot of people are out there optimizing things that probably should be eliminated or optimizing things that shouldn't be optimized.
So take a business, for example, that wants to get to $100 million of revenue.
everything, everything that they do, every single decision that they make, they should ask this question.
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