The Marketing Meeting with Itir Eraslan
Jun 10, 2026 · 51 min · 12 segments
If AI makes knowledge abundant, what becomes scarce? In this episode, we explore Chris Walker's idea that we are leaving the Information Era and entering what he calls The Frequency Era. Chris argues…
Itır EraslanHost
You trace the book back through economic history, reading from the industrial era, agricultural era, and so on.
So at the most fundamental level, what happens in society is that the economy organizes around the scarce premium resource.
And then once that scarce premium resource is established, then the economy organizes around it and societal infrastructure organize around it, like education, where people live, a lot of different components around it.
And once the scarce resource becomes abundant, typically through some level of automation, the supply and demand dynamics change.
That resource is no longer a premium resource and it moves to a different scarce premium resource.
In 1800, 90% of the people that worked and participated in the economy worked on a farm.
It's easy to underestimate the skills that these people had from a 200-year looking back, but the skills at the time were the most valuable skills in the economy.
How to read the weather patterns, how to understand what soil is ready to be planted, how to understand the physiology of an animal and whether it was going to get sick or not.
And depending on those level of skills, you lost an animal, you lost a year of farming or different things like that.
They were very economically consequential and therefore the economy paid a premium around it.
The mechanical reaper, the tractor, and over time, over the next 100 years, most of the farming skills had been fully automated.
And now, 100 years later, 4% of people that worked in the economy worked on a farm.
And what happened is that not all the people that no longer worked on a farm, it's not like they were all unemployed and they did nothing and lived on universal basic income.
And what happened was the premium moved from physical labor, using your muscles and working on a farm, to skilled labor, organizing production, mass production of things.
These were the people that were the most valuable and the highest paid people in the economy.
You trace the book back through economic history, reading from the industrial era, agricultural era, and so on.
So at the most fundamental level, what happens in society is that the economy organizes around the scarce premium resource.
And then once that scarce premium resource is established, then the economy organizes around it and societal infrastructure organize around it, like education, where people live, a lot of different components around it.
And once the scarce resource becomes abundant, typically through some level of automation, the supply and demand dynamics change.
That resource is no longer a premium resource and it moves to a different scarce premium resource.
In 1800, 90% of the people that worked and participated in the economy worked on a farm.
It's easy to underestimate the skills that these people had from a 200-year looking back, but the skills at the time were the most valuable skills in the economy.
How to read the weather patterns, how to understand what soil is ready to be planted, how to understand the physiology of an animal and whether it was going to get sick or not.
And depending on those level of skills, you lost an animal, you lost a year of farming or different things like that.
They were very economically consequential and therefore the economy paid a premium around it.
The mechanical reaper, the tractor, and over time, over the next 100 years, most of the farming skills had been fully automated.
And now, 100 years later, 4% of people that worked in the economy worked on a farm.
And what happened is that not all the people that no longer worked on a farm, it's not like they were all unemployed and they did nothing and lived on universal basic income.
And what happened was the premium moved from physical labor, using your muscles and working on a farm, to skilled labor, organizing production, mass production of things.
These were the people that were the most valuable and the highest paid people in the economy.
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