From $100K to $8M Pipeline With AI | Luke Harries, ElevenLabs

Let's talk about that.

So can you tell me more about his background, the whole setup and kind of what he's working on right now?

Yeah, 100%.

So he's a strong full-stack engineer, used to work at Google.

And when he first joined Eleven Labs, he ran our SEO and website team.

And so he's still doing that.

There's a great friendly competition between our SEO channels and our paid channels of who can drive more revenue, sells leads for the company.

And surprisingly, SEO is definitely not dead.

Geo is not dead.

They're like pretty, pretty neck and neck.

So he was running this.

That's now like a really strong team we're proud of.

But we also realized we had this gap where we had lots of other fantastic marketers across the company who were there owning channels like webinars or events or ABN.

And they had all these different ideas they wanted to put in place.

But in order to actually enable them to do this at large scale safely in ways where for our enterprises and we're handling all the data properly and robustly, we realized we actually needed to build out more of this platform and enablement for the marketers to do.

So the way we think about marketing engineering is it's really this enablement function for the marketers to then do their best work.

And so we split his time beyond the SEO and website work, his time split into two.

So one is building the actual platform.

And so what we've landed on is a combination of N8n and Lovable, setting those up well, doing the right training of how to use it, and then actually putting in a few processes in place to make sure that everything we deploy is something that we can trust and is secure.

So one thing we've done is we've set up a Slack channel called Help Marketing Engineering.

And any of the marketers in the company, when you're, say, you want to build a events automation to help you prep for the event you're going to and give you a deck of who's going and where they are in the pipeline.

Okay, there's actually a few things which go into that.

You need to pull the different leads from the event.

You need to connect it to Slack, maybe connect it to Salesforce to do the data.

And so they have this conversation with the marketing engineer around how to do that first part of the architecture.