Klarna Group plc

So for example, if you're someone where you typically don't do your hair every month, like maybe you do it every quarter, so every few months, you can actually start saving up for that in advance.

Or it could be things like Christmas that only happens once a year that doesn't happen every single month but what you want to do is you want to have some type of account that's going to help you start saving for that separately it could also include things like clothes it could include your partner's birthday or any friend's birthday if friends are turning 35 next year and you want to start paying for you know their gifts or paying for experiences for them that is something that you want to start preparing for again one of the biggest reasons why a lot of women do not pay their debt off is simply because they aren't preparing for these expenses they just think about their day-to-day expenses they think about their day-to-day spending but then when these one-off expenses crop up they don't have any money in their account and so they end up having to dip back into their credit card debt in order for you to actually stop that cycle of constantly going back into your credit card debt one of the best accounts you can have is a future you account And I would 100% say that having this will also mean that you then don't have to depend on Klarna.

I have a lot of clients where they have been so used to paying Klarna because they didn't have this account.

But then once they had this account, they literally have never had to use Klarna ever again.

I am thinking I might dedicate a whole episode to future you funds because I do think it's actually a really, really important thing to know about.

And it's one of the biggest reasons why I was able to pay off my debt so quickly.

And if you want to drive up your average order value, have a look at... bundling have a look at spend spend and save so spend x save y also have a look at free gift with purchase so over a certain threshold amount so if they spend 200 pounds they get a free gift worth 30 pounds another thing that's changing or is how people are are paying for things So 54% of UK adults have used buy now pay later this year, which is up from 42% last year.

So more people are using things like Klarna.

So what you want to do is check whether your platform already offers it.

So on Shopify, for example, you can switch on options like shop pay installments or Klarna.

If you do use them, make sure that they're very visible on your product pages and at checkout, not just at that final step.

One thing that is definitely not going away is social selling.

That's like a no friction purchase.

Even if you look at order forms, like the order forms where you can pay with Apple Pay, with PayPal, with Klarna, right? Like all of these different options.

One of those places has your credit card saved.

And so you could click that one and then you're able to buy without ever getting up from your chair, which means like without ever really consciously considering.

Yeah, so for myself, prior to the job minus one from Fantom, I was at Marketta.

Most people have never heard of Marketta, but they're a payment processor that they power Cash App, Klarna, DoorDash, Uber.

A lot of the major FinTech or FinTech adjacent brands, like Affirm, they also have a partnership there.

Ramp is another one.

I think you had the statistics of only 5% of small businesses actually take a loan through digital channels versus, for example, 60% in the UK, right? So is this like a little bit of a chicken and egg because you have the technology, but you can't really invest or build the technology before you have the customer demand? So how did you navigate that in the beginning to then build that demand?

I mean, honestly, I think the thing is what we did is we kind of bet on a trend, right? That we bet on the fact that, you know, if you are a retail consumer today, you're going to be using Revolut, N26, Stripe, Klarna, all of these things.

And that in the long term, there's no logical reason why you should do it as a retail person, but not as a business owner for your business.

Yeah.

brand assets to full site crawls through a single API.

And they're already powering products like Mentalify and daily.dev, as well as Klarna.

Super cool to have you on the show.

I really appreciate your time.

Rob, my stance on this is very simple.

If your team's not making a bowl game and your basketball team is losing home games to South Dakota State and you got to use Klarna to fire your football coach, To get the money together? To get rid of Jerome Tang? I'm not going back and forth with your poverty program.

You guys got other problems to worry about right now.

Not going back and forth on the text line about Missouri or Kansas.