Aug 4, 2026 · 36 min · 10 segments
Most marketers spend their entire careers in one lane. Marc Bitanga, founder at Persuasive and former Director of Growth at Hootsuite, has hit for the cycle. Having worked in-house during massive…
Marc BitangaGuestUm, this is another show where everyone's a marketer and no one has it figured out, but...
And what's funny is I think this, this guest has it pretty well figured out, but he's s- so humble.
Also, I'll say this, every once in a great while, y- you realize that, [laughs] the old joke about it, maybe it's the friends we make along the way.
I think this might have been in my first handful of pitches, and he was on the brand side.
People are in-house, and then they, they go to an agency or agency then in-house, and then they do their own consulting, and they freelance, and then they're a 1099.
There's a fluidity within the industry, and one of the things I was most excited about to talk with today's guest about was the fact that he's hit for the cycle.
He's done it all, and what I love is the perspective he brings to the conversation, having worn all those hats or lived all those lives, um, that I just was fascinated by.
I mean, I'm a one-trick pony for the most part, being an agency guy through and through.
So I'm always really excited and genuinely curious to hear the perspective of someone who's done it all, or more than one thing [laughs] like me.
Um, truly amazing individual, fascinating conversation, and I do hope and trust and know you're going to enjoy it just as much as I did.
Um, please, always, send me your hate mail, negative feedback, um, con- deconstructive criticism.
Let me know, and always, as always, also, please like, subscribe, whatever you wanna do.
I can't make you do anything you don't want to, but you better damn well enjoy this episode.
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Um, this is another show where everyone's a marketer and no one has it figured out, but...
And what's funny is I think this, this guest has it pretty well figured out, but he's s- so humble.
Also, I'll say this, every once in a great while, y- you realize that, [laughs] the old joke about it, maybe it's the friends we make along the way.
I think this might have been in my first handful of pitches, and he was on the brand side.
People are in-house, and then they, they go to an agency or agency then in-house, and then they do their own consulting, and they freelance, and then they're a 1099.
There's a fluidity within the industry, and one of the things I was most excited about to talk with today's guest about was the fact that he's hit for the cycle.
He's done it all, and what I love is the perspective he brings to the conversation, having worn all those hats or lived all those lives, um, that I just was fascinated by.
I mean, I'm a one-trick pony for the most part, being an agency guy through and through.
So I'm always really excited and genuinely curious to hear the perspective of someone who's done it all, or more than one thing [laughs] like me.
Um, truly amazing individual, fascinating conversation, and I do hope and trust and know you're going to enjoy it just as much as I did.
Um, please, always, send me your hate mail, negative feedback, um, con- deconstructive criticism.
Let me know, and always, as always, also, please like, subscribe, whatever you wanna do.
I can't make you do anything you don't want to, but you better damn well enjoy this episode.
