Yeah.

Like, we were moving fast.

And so at a more than full-time director of growth role at Hootsuite where I was working maybe 50-plus hours per week just on my job alone, and every once in a while someone would say to me, "Hey, you know, wanna help me with my advertising or whatnot?" And so without any effort on my part to side hustle, they would just come in and kinda just land on my lap, and it gives you this false sense of, wow, this is easy.

The fish just jump right into the boat.

Wow, this is great.

And when you couple that experience with all the narrative that's the romanticization of entrepreneurship that's online, where everybody's like, "It's great.

You can work whenever you want," and et cetera, et cetera.

It's not something that culminates into something today.