350 Leads From a 10x10, Why Phone Calls Beat 3,000 Emails, and Raising Implementation Prices

And here's a question for you.

Like, In trade show follow-up, how much do you do? How much does your team do? Yeah,

great question.

Are you picking up the phone and calling the best leads? Not anymore.

Are you just trying to schedule calls? What does your follow-up look like?

Yeah, so this, granted, changed since April.

So we layered in marketing and executive assistant since April.

I used to be doing all of this.

I don't do any of the calls anymore.

I don't do any of the emails to get people on me.

I don't do any of the calls to get an actual sales meeting anymore.

So to go over metrics, talk about their project.

I don't make those physical calls.

I don't send the emails.

We have a drip process.

Marketing handles it.

If it hits a task, triggers for one of those two to do the calls.

That's all automated at this point.

I was just curious.

My next week, to give you context, because we're coming off a loop.

This week I had...

Five, six, seven, eight.

I had eight meetings as sales meetings this week, and I didn't do any of the work to get them there.

And then next week, I counted at 15.

And they're all 30-minute discoveries that typically run long.

And here's a question for you.

Like, In trade show follow-up, how much do you do? How much does your team do? Yeah,

great question.

Are you picking up the phone and calling the best leads? Not anymore.

Are you just trying to schedule calls? What does your follow-up look like?

Yeah, so this, granted, changed since April.

So we layered in marketing and executive assistant since April.

I used to be doing all of this.

I don't do any of the calls anymore.

I don't do any of the emails to get people on me.

I don't do any of the calls to get an actual sales meeting anymore.

So to go over metrics, talk about their project.

I don't make those physical calls.

I don't send the emails.

We have a drip process.

Marketing handles it.

If it hits a task, triggers for one of those two to do the calls.

That's all automated at this point.

I was just curious.

My next week, to give you context, because we're coming off a loop.

This week I had...

Five, six, seven, eight.

I had eight meetings as sales meetings this week, and I didn't do any of the work to get them there.

And then next week, I counted at 15.

And they're all 30-minute discoveries that typically run long.