Marketing can master AI and still miss what matters to people. As advertising and brand teams adopt new tools, how much attention are they giving to the psychological changes that come with them?
Tahaab Rais, Group Chief Strategy Officer of Publicis Groupe MENAT, joins Mongezi Mtati on The Lead Creative for a conversation recorded at the 2026 Nedbank IMC Conference.
Rais explores how technology changes the people brands serve and the teams creating the work.
**Five key insights for your marketing strategy**
- Understand the human changes behind your technology plans.
- Give people a reason to value your brand through the four E’s.
- Use community passions to develop culturally relevant ideas.
- Build channel thinking into the brief from the start.
- Address team confidence as AI changes the creative process.
Sponsored by award-winning digital agency Rogerwilco.
Hosted by Mongezi Mtati.
***Thanks to our production partners,*** *Soweto Media****, for the production and post-production on this episode.***
\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\__
*Buy us coffee here to help us grow.*
\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\__
*Produced in collaboration with our partners,* *Soweto Media.*
\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\__
**The Lead Creative Podcast is available on:**
- Apple
- Spotify
- YouTube
**Follow us on:**
- LinkedIn
- Facebook
- X
- Instagram
Send us mail!
Support the show
Buy us coffee here to help us grow.
**Follow us for more on:**
- YouTube
- LinkedIn
- Instagram
Send us mail!
Support the show
Buy us coffee here to help us grow.
**Follow us for more on:**
- YouTube
- LinkedIn
- Instagram
Mongezi MtatiHost
