Marketing Leaders on the Impact of AI, Culture and Creativity in Brand Building

want to stay with you and I want to stay with, inside the organization.

You're a very strong advocate for a strong corporate culture as a foundation for the brand.

Yeah.

Can you take us through that thinking? I find it very interesting.

Yeah, I mean, you know, like I said earlier, that our founders built a very strong business under very core principles around service.

We're a very egalitarian organization, so high degrees of access.

I mean, we had open plan offices in 1978, right? That was before it was even a thing.

We didn't have walls.

I started working at SAP in 2000 and they had walls and offices back then.

We used to have to wear ties.

So, you know, that's just the culture of the organization.

And I think all a brand does is reflect the culture of the organization.

And it's a dynamic process, right? Because some of the stuff that the brand does has and will impact the culture within the organization, just as culture is going to impact the work that the brand does on the outside.

So I work very closely with our head of people, with Leslie and Getter.

And we understand that we are two sides of the same, two different sides of the same coin.

We do a lot of work together.

They see all the work that we're about to do.

They buy into all the work that we're doing.

We obviously... manifest all the internal work that uh that that we're doing and it just makes for a stronger a stronger brand expression when you get out there

you know

our people really love seeing the work that we do out there because they've bought into it they understand it and it's reflective of them so

jessica coming with staying with culture rather Nando's is often seen as a cultural leader.

It doesn't just reflect the culture.

It is often the culture.

How do you do that with a brand? How do you ensure that your people inside live the brand as well and that we all feel that way about Nando's if it's part of us, you know? Yeah.