Oct 29, 2026 · 10 min · 8 segments
In this episode of The Layover, we sit down with Jill Delaney, President and CEO of Discover Albany, to explore why New York’s capital is one of the Northeast’s most overlooked cultural…
Jill DelaneyGuestThe Layover HostHostAll right, so let's switch to Destination International.
How was your week?
imagine.
Any key themes that you're going to be bringing back to the teams and implementing? You know, anything that you want to put into action, do you think?

Yeah, you know, I've learned a lot about not just that we should be doing more to engage our community and what we do, but why.
You

know, we're doing it, but it's funny because I just came out of a session and it was actually our... our content manager who was on the panel.

And he was talking about how you respond when people say your money's supposed to be spent bringing in visitors.

Why are you doing things that are just for residents? And his response was, I'm like, somebody should give this kid a raise.

So it really reset my thinking about why we do what we do and how important we are to our communities and keeping the things that make it a great place to live open, right?
Well, it reminds me of there's a great hotelier in Los Angeles who, you know, opened SLS Steakhouse and the SLS Hotel line.
And when they design a new hotel, they think about 50% visitors but 50% locals.
So they design the menu, they design their programming, they design the amenities, the way they engage with the community and their marketing.
50% of it is spent on engaging with locals for either staycations, come by the bar for happy hour, hang out at the pool, join the club.
And really when you think about it is, you know, people want to experience locals when they travel.
Like you don't want to go to a hotel and only meet other people who are traveling.
All right, so let's switch to Destination International.
How was your week?
imagine.
Any key themes that you're going to be bringing back to the teams and implementing? You know, anything that you want to put into action, do you think?

Yeah, you know, I've learned a lot about not just that we should be doing more to engage our community and what we do, but why.
You

know, we're doing it, but it's funny because I just came out of a session and it was actually our... our content manager who was on the panel.

And he was talking about how you respond when people say your money's supposed to be spent bringing in visitors.

Why are you doing things that are just for residents? And his response was, I'm like, somebody should give this kid a raise.

So it really reset my thinking about why we do what we do and how important we are to our communities and keeping the things that make it a great place to live open, right?
Well, it reminds me of there's a great hotelier in Los Angeles who, you know, opened SLS Steakhouse and the SLS Hotel line.
And when they design a new hotel, they think about 50% visitors but 50% locals.
So they design the menu, they design their programming, they design the amenities, the way they engage with the community and their marketing.
50% of it is spent on engaging with locals for either staycations, come by the bar for happy hour, hang out at the pool, join the club.
And really when you think about it is, you know, people want to experience locals when they travel.
Like you don't want to go to a hotel and only meet other people who are traveling.
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