Aug 5, 2026 · 44 min · 13 segments
Something is living among the rocks at the farm, and as we learn how coyotes sleep, hunt, and raise their young, the trail leads uncomfortably close to the chicken coop. **CALL** 1-774-462-5667…
So, Andrews, you want to talk about something that I often think about.
I think about this a lot.
I do have a video.
It's like a two-minute video that kind of explains it, if you'd like.
Yeah, okay.
Yeah, I'll
fill in any gaps.
I mean, not that I'm more knowledgeable than this video necessarily.
You might be.
But Ange wanted to talk about a topic that I think a lot about.
I bet a lot of our listeners think about.
It's called the innovation adoption curve.
And this vidya, which we will link from the Rare channel, explains it.
And we'll have a link in the show notes for you.
Have you ever noticed that some people adopt new products or behaviors sooner than others? In 1962, Everett Rogers, a professor of rural psychology, developed a theory called the diffusion of innovations to explain this phenomenon.
Rogers found that individuals within any society fall into one of five different adopter groups based on how early or how quickly they adopt an innovation.
Roger's theory tells us that if you want to promote the widespread adoption of a new behavior like these, you need to market to each adopter group differently, using distinct communication channels and messages.
Let's look at each group to find out more.
The innovators are a small but important group because they are always the first to learn about and adopt an innovation.
They are risk-taking, adventurous, and like being on the cutting edge.
The innovators are responsible for introducing innovations to the larger population because they share their experiences with their friends and communities.
The early adopters are also a small forward-thinking group and are often highly respected as opinion leaders.
Their endorsement of an innovation plays a key role in what we call crossing the chasm, which is when the adoption of an innovation bridges the gap between the trendsetters and the majority.
About two-thirds of people in a population fall into either the early or late majority groups.
The early majority take time to make decisions.
So, Andrews, you want to talk about something that I often think about.
I think about this a lot.
I do have a video.
It's like a two-minute video that kind of explains it, if you'd like.
Yeah, okay.
Yeah, I'll
fill in any gaps.
I mean, not that I'm more knowledgeable than this video necessarily.
You might be.
But Ange wanted to talk about a topic that I think a lot about.
I bet a lot of our listeners think about.
It's called the innovation adoption curve.
And this vidya, which we will link from the Rare channel, explains it.
And we'll have a link in the show notes for you.
Have you ever noticed that some people adopt new products or behaviors sooner than others? In 1962, Everett Rogers, a professor of rural psychology, developed a theory called the diffusion of innovations to explain this phenomenon.
Rogers found that individuals within any society fall into one of five different adopter groups based on how early or how quickly they adopt an innovation.
Roger's theory tells us that if you want to promote the widespread adoption of a new behavior like these, you need to market to each adopter group differently, using distinct communication channels and messages.
Let's look at each group to find out more.
The innovators are a small but important group because they are always the first to learn about and adopt an innovation.
They are risk-taking, adventurous, and like being on the cutting edge.
The innovators are responsible for introducing innovations to the larger population because they share their experiences with their friends and communities.
The early adopters are also a small forward-thinking group and are often highly respected as opinion leaders.
Their endorsement of an innovation plays a key role in what we call crossing the chasm, which is when the adoption of an innovation bridges the gap between the trendsetters and the majority.
About two-thirds of people in a population fall into either the early or late majority groups.
The early majority take time to make decisions.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.