The Landscaper's Guide to Modern Sales & Marketing
How Berns Landscaping Cut 20-Hour Snow Events in Half
Aug 28, 2026 · 21 min · 10 segments
What does it take to turn an exhausting 18–20-hour snow event into a 10-hour operation? For Logan Berns and Matt Cunningham of Berns Landscaping, the answer comes down to better planning, more…
What does it take to turn an exhausting 18–20-hour snow event into a 10-hour operation? For Logan Berns and Matt Cunningham of Berns Landscaping, the answer comes down to better planning, more manpower, reliable equipment, and smarter technology. In this episode of *The Landscaper’s Guide Podcast*, Jack Jostes sits down with Logan and Matt at the SIMA Symposium to talk about how their Michigan-based, family-owned landscape company has improved its snow operations while continuing to grow its commercial work. They share how pretreating properties, mobilizing larger crews, investing in newer equipment, and using Aspire have helped them work more efficiently. Plus, they discuss how they’re experimenting with AI, meeting-recording tools, and autonomous mowers—and why technology should make your job easier without replacing the personal touch. You’ll Learn: - How Berns Landscaping reduced long snow events to around 10 hours - Why more manpower can actually reduce burnout and improve efficiency - How newer, more reliable equipment impacts snow profitability and service - How Aspire and AI are helping the team communicate and operate more efficiently - Why Logan and Matt believe technology should support—not replace—the human side of the business Berns Landscaping says bringing more people to large snow events means sites can be completed faster while reducing the grueling 18–20-hour shifts that can burn out employees. Connect With Today’s Guests 🌳 Berns Landscaping: https://bernslandscape.com/ 🏢 Berns Landscaping Instagram: https://www.instagram.com/bernslandscape/ 🏢 Berns Landscaping Facebook: https://www.facebook.com/bernslandscaping/ Get Started With The Landscaper’s Guide 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events Schedule a 15-Minute Marketing Brainstorm with the Ramblin Jackson strategy team: https://landscapersguide.com/brainstorm/
What does it take to turn an exhausting 18–20-hour snow event into a 10-hour operation? For Logan Berns and Matt Cunningham of Berns Landscaping, the answer comes down to better planning, more…
