The Instagram Stories - Social Media News
Sep 14, 2026 · 12 min · 10 segments
In this episode of *The Instagram Stories - Social Media News*, host Daniel Hill breaks down Instagram Head Adam Mosseri's latest Q&A insights, addressing long-form video plans, account handle…
Daniel HillHost

And just as a reminder, what is the most used streaming app on televisions? It's not Netflix.

So with that context, the question, "Will reels ever be replaced by longer content instead?" Here's Adam's answer.
We're not gonna replace reels with longer-form content.
We are always trying to figure out ways to expand what we do and offer more value.
We are looking into longer-form content.
But generally, long videos, even though sometimes they're great to watch, they end up being bad for most of the things on Instagram.
So if you're watching a video for 20 minutes, that's a lot of things that you didn't send to a friend or like from a friend or comment on.
So yeah, sharing goes down, messaging goes down, et cetera.
So if we do long-form video on Instagram, it'll have to be in a way that works also in a short-form context.
So we're exploring that.
Uh, or rather, I should say we're exploring ways to support things we already see happening organically, like clips from podcasts and, uh, episodic serials that we're seeing a lot of in Southeast Asia, for instance.
So not sure what we're gonna do.
We're gonna explore a couple different ideas and see what works.

As someone who has spent a lot of time creating podcast clips, I find it an exercise in frustration.

People might watch the clip, but are they going to jump over and watch the rest of the podcast episode? Probably not.

I think this is something Instagram needs to work on, but they're not incentivized to do so.


And just as a reminder, what is the most used streaming app on televisions? It's not Netflix.

So with that context, the question, "Will reels ever be replaced by longer content instead?" Here's Adam's answer.
We're not gonna replace reels with longer-form content.
We are always trying to figure out ways to expand what we do and offer more value.
We are looking into longer-form content.
But generally, long videos, even though sometimes they're great to watch, they end up being bad for most of the things on Instagram.
So if you're watching a video for 20 minutes, that's a lot of things that you didn't send to a friend or like from a friend or comment on.
So yeah, sharing goes down, messaging goes down, et cetera.
So if we do long-form video on Instagram, it'll have to be in a way that works also in a short-form context.
So we're exploring that.
Uh, or rather, I should say we're exploring ways to support things we already see happening organically, like clips from podcasts and, uh, episodic serials that we're seeing a lot of in Southeast Asia, for instance.
So not sure what we're gonna do.
We're gonna explore a couple different ideas and see what works.

As someone who has spent a lot of time creating podcast clips, I find it an exercise in frustration.

People might watch the clip, but are they going to jump over and watch the rest of the podcast episode? Probably not.

I think this is something Instagram needs to work on, but they're not incentivized to do so.
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