Neal Mohan

It wasn't too bad because I picked Todd, and I thought with just my general understanding of how YouTube works, that I would be able to challenge him a little bit.

And I, you know, to be honest, that's one of the reasons why I didn't pick somebody like N- Neil Mohan, who I think, first of all, would've been answering YouTube questions at a much broader scale, uh, like which encompasses business advertisers and all of that, and I, I felt as if I wanted to reflect the, the creators' questions and concerns.

Uh, so it wasn't as intimidating, but at the same time you do realize that y- you're never gonna, like, pry out an exclusive or leaked response, like, you know.

I think Todd is very, uh, media savvy at this point, so, like, he, he knows how to negotiate a question into giving, uh, like, a positive answer, and I think that's something else I, I learned quite a lot or, or understood and, and some ways appreciated from the entire event, in that if you go on Reddit or you go into our comments or you watch many of the videos on YouTube or X, all you seem to see is the negativity and the toxicity around the pro- platform and about how everybody is failing, and the algorithm is a- against anyone.

Uh, Paddy Galloway, we've often referred to him as the elusive Paddy Galloway as we continue to try and get him on the podcast.

Um, had a, a quick chat with him.

And, uh, who else was there? Neil Mohan was there.

And, like, it's funny, I felt as if I really let myself down with Neil because, um, Rene was trying to encourage me to, uh, kind of say hello and have a conversation with him, and then I got distracted by somebody else who came up and said, "Oh, I, I love vidIQ.

Number five, Kevin Warsh.

Uh, number six, J.D. Vance, Marco Rubio, Sundar Pichai, Ted Sarandos, Neil Mohan.

It's just like, it's all CEOs.

It's all tech CEOs, techno-feudalists, and, and, and CEOs.

... shows during the World Cup.

And Neal Mohan, the CEO of YouTube, went public today in the Journal saying that, you know, "If you do that, we're not gonna monetize you as well, and we're not gonna put you on stage at the Brandcast event," and, you know-

Yeah

... may not get-

Otherwise, you just tripled your exports.

Neil Mohan's framing was that YouTube now supports the entire creative journey.

Social Media Today asked the better question, whether more AI generated content is actually a better outcome.

And the quieter one.

Plus, a YouTube audience is global, and importantly, its content is not locked based on geography in the same way that streaming platforms usually are.

Neal Mohan, the CEO of YouTube, said last year at a summit that content made in India drew forty-five billion hours of watch time from viewers abroad.

Three, of course, is the money.

YouTube is paying for this partnership through ads and brand deals.

Mm-hmm.

So the day kicked off with Neil Mohan getting up on stage to set the stage at where YouTube is at in the ecosystem, talking about how they've invested hundreds of millions, if not billions of dollars into making YouTube the premier destination for watching content on televisions in the United States, to making YouTube the biggest podcast distribution platform in the world and more.

And there's some stats I want to point out that have been in the ether, but I think are very profound that I haven't heard a lot of, or at least I just was reminded of while I was there.

YouTube does a billion hours every single day across the globe on TVs alone.