Aug 5, 2026 · 57 min · 13 segments
Send us Fan Mail Sarah Jimenez, founder of **Somm in the City** and **Somm in the Grove**, shares her journey from starting a simple wine blog to…
Sarah JimenezGuestHarrowHostJettHostSo there's, and this is me foreshadowing, we'll talk about this in a little bit.
But there's, I worked on my values, like my core values recently, and maverick, it's a AI made up word.
I don't know, it might actually mean this.
But, um, so maverick is, like, the word the AI gave me, but I wanted a word that means different, but that's not different.
So for, like, for us, like White Glove, like, yes, like, we're a professional service.
Like, yes, we do have experts, et cetera, but we're not your traditional boring accounting firm.
Like, we have-
... personalities, but we also customize things to our clients.
Like, we meet them where they are, as Jet likes to say.
Yeah.
And that's what we do, exactly that.
Um, so, like, if they're scaling, we help them scale.
If they're already there, we help them with tax strategies, we help them navigate to the next steps, et cetera.
So it sounds like you're similar to that in, like, the Somm of the City, right?
So then instead of being boring, 'cause I, I have experienced that as well, where I've went to wine tastings and not to be rude, but yes, usually it's boring.
I don't remember what they say.
I don't remember the education-
Right
... that I learned because I'm half asleep.
Yeah.
So there's, and this is me foreshadowing, we'll talk about this in a little bit.
But there's, I worked on my values, like my core values recently, and maverick, it's a AI made up word.
I don't know, it might actually mean this.
But, um, so maverick is, like, the word the AI gave me, but I wanted a word that means different, but that's not different.
So for, like, for us, like White Glove, like, yes, like, we're a professional service.
Like, yes, we do have experts, et cetera, but we're not your traditional boring accounting firm.
Like, we have-
... personalities, but we also customize things to our clients.
Like, we meet them where they are, as Jet likes to say.
Yeah.
And that's what we do, exactly that.
Um, so, like, if they're scaling, we help them scale.
If they're already there, we help them with tax strategies, we help them navigate to the next steps, et cetera.
So it sounds like you're similar to that in, like, the Somm of the City, right?
So then instead of being boring, 'cause I, I have experienced that as well, where I've went to wine tastings and not to be rude, but yes, usually it's boring.
I don't remember what they say.
I don't remember the education-
Right
... that I learned because I'm half asleep.
Yeah.
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