Jun 6, 2026 · 2 hr 13 min · 14 segments
What if the secret to scaling from £15M to £50M wasn't working harder, but thinking like a private equity firm? In this episode of The Grown UP Business Podcast, Paul Avins sits down with Nick…
Nick BradleyGuest
Paul AvinsHost
Private equity is a general term, of course, for private money, private investment.

And it's how that capital is deployed typically into businesses and business acquisitions, but not exclusively.

Sometimes there's private equity that exists within real estate and all that as well.

That's the broader term, right? And it covers things like family offices, which we can get into, as well as sort of firms that are set up to just do M&A.

My specific expertise, though, is in the – I call it private equity with sort of a capital P, capital E – Is the firms that lots of business owners and entrepreneurs hear about because they go out there and they kind of buy businesses as cheap as possible and make all this money at the expense of the founder and then sell it for me.

And I was in that world for over a decade in various ways, which we can get into today.

We want to go and spend private capital on businesses that are undervalued, ultimately.

They're not necessarily distressed, but there's hidden value in those companies that with the right expertise and strategies can be leveraged, can be expanded.

And the whole goal, there's a couple of metrics we can get into, but the whole goal is to substantially increase the enterprise value of those companies and do that in the quickest possible time to create an outstanding return for those private investors.

There's a lot more to it, but that's in the simplest terms what private equity is.

And how did you get into that world? So, like, you came straight out of university in that world? Yeah.

Private equity is a general term, of course, for private money, private investment.

And it's how that capital is deployed typically into businesses and business acquisitions, but not exclusively.

Sometimes there's private equity that exists within real estate and all that as well.

That's the broader term, right? And it covers things like family offices, which we can get into, as well as sort of firms that are set up to just do M&A.

My specific expertise, though, is in the – I call it private equity with sort of a capital P, capital E – Is the firms that lots of business owners and entrepreneurs hear about because they go out there and they kind of buy businesses as cheap as possible and make all this money at the expense of the founder and then sell it for me.

And I was in that world for over a decade in various ways, which we can get into today.

We want to go and spend private capital on businesses that are undervalued, ultimately.

They're not necessarily distressed, but there's hidden value in those companies that with the right expertise and strategies can be leveraged, can be expanded.

And the whole goal, there's a couple of metrics we can get into, but the whole goal is to substantially increase the enterprise value of those companies and do that in the quickest possible time to create an outstanding return for those private investors.

There's a lot more to it, but that's in the simplest terms what private equity is.

And how did you get into that world? So, like, you came straight out of university in that world? Yeah.
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