Everything Wrong With the GEO Conversation Right Now - we join Alex Birkett of Omniscient Digital

Um, but last week I was on this Edward Sturm podcast and he just zoomed in on like listicles and was like, but like, there's all these people in these data suggesting that listicles are being like punished by Google.

And I was like, every single one I've seen, like we did like a, I did, I wrote a point by point teardown of Lily Ray's post that was very strategically worded as a question.

Like, is Google cracking down on self promotional listicles? So she never actually says it.

And then she presents this sort of leading kind of data, but just always asks a question.

And we had clients being like, you guys, like, should we worry about this? And I was like, literally, at the end, she shows that Almost all of the examples she's using have massive amounts of AI generated content.

And we know there's tons of sites that are getting punished by AI generated content.

So I mentioned that and he goes, no, no, it's not just hers.

Like, look, there's this ClickUp study, whatever reason or not, whatever reason.

I, unlike Benji, I'm like a very head down on my work kind of guy.

And I just don't read as much as everyone else about like the latest news.

So I'm like, I don't know.

And I was thinking about, I should have just Googled it.

So he starts going off on this about self-promotionalistic goals.

It was this whole thing where it gets like contentious in the podcast.

And I was like, then I almost started fighting with people in the YouTube comments once it went out.

And then lately I've come to peace with it in the last few, this is like last week, where I'm just like, Basically, I was hit the long story short is the ClickUp example is exactly what I was talking about with the Lily Ray example, 7000 posts, everyone agrees it's AI slop.

And it's just deceitful nonsense.

Like one of their examples is chat GPT alternatives, and they list ClickUp as number one, like Yeah, of course, that's going to get you dinged by Google if you do that across 7000 pieces, because you're basically creating nonsense information on the internet.

But the example I use on that of like, if you are an accounting software, and you're going after a keyboard, like accounting software, or accounting software for small business, and you write what like some long piece that's human written high quality explaining why you're a good accounting software for small business.

I don't know of a single example of getting dinged.

And we've been doing this for eight plus years for dozens, maybe a hundred plus clients with extreme stability in rankings.

Google update after Google update has been resilient.

But there's this narrative that, that people are saying that a few like, I don't know, influencers are saying.

And once that narrative is out there, then everyone just tacks on.

But my latest thinking is fine.