Edward Sturm

And that, ladies and gentlemen, is everything that I got for you on this episode of the show.

This is episode 1187 of The Edward Show.

This is my daily search engine optimization podcast.

I have done this show for 1187 days in a row without missing a single day because I'm a crazy person.

to share one more thing actually that came to mind um which was you were saying that llms don't like using information from the from the same site too much they want variants you know what is very similar to that that i found is google images is is you could have like a lot of images you could have like a lot of perfectly optimized images for one keyword on your site and Google is still going to look at other places to show them from multiple different sources.

So like I found this out because I created a photos page for Edward Sturm.

It's edwardsturm.com forward slash photos because like there's all these other Edward Sturms in media and they had their photos in Google images.

And I'm like, I want more photos of myself here.

And I'm like, and I can shape the narrative around myself by choosing what photos of me get put up.

I was, I mean, I'll just be honest.

But last week I was on this Edward Sturm podcast and he just zoomed in on like listicles and was like, but like there's all these people and these data suggesting that listicles are being like punished by Google.

And I was like, every single one I've seen, like we did like a, I wrote a point by point teardown of Lily Ray's post that was very strategically worded as a question.

Is Google cracking down on self-promotional listicles? So she never actually says it.

And people are happier.

Everyone is like, wow, Edward's really paying attention.

And it really is me paying attention.

It's so...

One does divorce, one does some sort of finance crap and all sorts of stuff that they do all these different types of law, right? Each one of those lawyers might actually be eligible for what's called an individual practitioner profile.

right? So then what you do is your website would be abclaw.com, yeah? Then you'd have abclaw.com forward slash Mike Martin, then we might have forward slash Edward Sturm and so on and so forth, yeah? And we're both lawyers.

And then what you can do is I can go and create, right? So as long as I'm contactable at the business during my selected working hours, and as long as I'm a...

I forgot...

We've done some in the past.

On this one, do you know what? If I'm being 100% honest with you, Edward, I don't want to go really aggressive to try and rank because I want to see what other people are doing.

So I want to just do enough to trickle.

You're playing easy.