The Best Injector Might Be the One Who Tells You No | Julie Lorenzo

How do you enhance your appearance without reaching the point where you no longer look like yourself? On this episode of the Gold Coast Podcast, Eric Winegard sits down with Julie Lorenzo, Owner and Founder of Jewels x Aesthetics, for a candid conversation about the aesthetics industry, entrepreneurship, and why sometimes the most important thing an injector can do is tell a patient no. After more than a decade in aesthetics, Julie believes the difference between a good injector and a great one isn’t simply technical skill; it’s restraint. She explains why “less is more,” how people can fall into the cycle of always wanting a little more Botox or filler, and why her goal is to enhance someone’s natural features rather than completely change the way they look. But Julie’s story goes far beyond aesthetics. She also opens up about leaving a comfortable career to launch her own practice, starting intentionally with low overhead, navigating the fear of replacing a steady income, and building a business without a financial safety net. And she did it during one of the hardest seasons of her life, losing two family members, nearly losing another, and still showing up every day to get the business off the ground. Her mindset at the time was simple: have the breakdown, ice your face, and get back to work. Eric and Julie also discuss microneedling, skincare, radiofrequency treatments, building confidence, the realities of running a business, marketing mistakes, and what it takes to grow from a one-person practice into something bigger. Julie’s philosophy at Jewels x Aesthetics is simple: natural results that keep you looking like you, just slightly elevated. **Guest:**  Julie Lorenzo Owner & Founder of Jewels x Aesthetics **Hosted by:**  Eric Winegard CEO of Rare Blue Moon Marketing Thank you all for listening in on today's episode of The Gold Coast Podcast!