The Franchise Marketer Podcast
Jul 26, 2026 · 40 min · 13 segments
Live franchise expos are back, and most brands still waste the money they spend on them. Tim Collett has run the Franchise & Business Opportunities Expo in Brisbane, Sydney and Melbourne for 15 years…
Tim CollettGuest
Joel KleberHost
And so it has helped us to build up that audience and get a whole new set of people through.
Here's a business that's already set up and it's got all the support and all the branding and all the systems.
And our last three shows have had, you know, crowds have been the best crowds in 10 years.
And why do you think that is? Do you think just because, um, you know, I think entrepreneurship in business now, like obviously cost of living is going up and I think people, if they're on a salary, you know, and the cost is just keep going up, right.
They've think, geez, I've got to do something because I don't, something I can't keep up or, and obviously AI now is coming in and a lot of corporates starting to look around and, and what can we do? Is that sort of where you think the upticks come from?
And I'd like to think we're just really good at what we do, but that's probably not the main driver.
Funnily enough, you know, through COVID, a lot of people got quite used to the idea of being at home and Um, some people travel through COVID without, you know, pretty easy, really.
And then after COVID, a lot of people were thinking about where they wanted to work, where they're going to work.
And something I think we're seeing a bit of a megatrend is people maybe losing faith in the corporation, maybe losing faith in the lifetime job and thinking, you know, I don't, I don't, I don't know that my job's going to exist with AI and I'm not sure that my company's going to look after me.
And so it has helped us to build up that audience and get a whole new set of people through.
Here's a business that's already set up and it's got all the support and all the branding and all the systems.
And our last three shows have had, you know, crowds have been the best crowds in 10 years.
And why do you think that is? Do you think just because, um, you know, I think entrepreneurship in business now, like obviously cost of living is going up and I think people, if they're on a salary, you know, and the cost is just keep going up, right.
They've think, geez, I've got to do something because I don't, something I can't keep up or, and obviously AI now is coming in and a lot of corporates starting to look around and, and what can we do? Is that sort of where you think the upticks come from?
And I'd like to think we're just really good at what we do, but that's probably not the main driver.
Funnily enough, you know, through COVID, a lot of people got quite used to the idea of being at home and Um, some people travel through COVID without, you know, pretty easy, really.
And then after COVID, a lot of people were thinking about where they wanted to work, where they're going to work.
And something I think we're seeing a bit of a megatrend is people maybe losing faith in the corporation, maybe losing faith in the lifetime job and thinking, you know, I don't, I don't, I don't know that my job's going to exist with AI and I'm not sure that my company's going to look after me.
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