So what does doing it well mean to you then? Like, obviously you want to have a good signup process there, like obviously have like a tablet or something or who are the brands or what, what have you seen over the years, which is like, that's a fantastic stand and that's how you do it properly.

Yeah, great.

That's a great question.

And we do try and help exhibitors as much as hand because we want them to succeed because then they'll come back.

We've all been to shows, any shows in any industry where you walk down an aisle and you see, you see bad stands.

And a bad stand is one that's not, it's not welcoming.

It's not obvious.

So did you have an event already to go out and start with or how did you, or did you just like, we had an event, was it a boat show? What was it when you first did it? We