The Franchise Marketer Podcast
Jun 10, 2026 · 53 min · 15 segments
Most franchisors expect leads after two months of posting. Amrit Dhaliwal waited three years. Now serious prospects watch 30 hours of his content before they ever inquire. Amrit is the CEO and…
Amrit DhaliwalGuest
Joel KleberHost
And for years, I was doing it thinking, why am I doing this? When a franchisee comes to me and says, hey, I'm not getting leads in.
What if you spoke to 10 people every day? And I think that the content helps that happen.
Because I speak very passionately about activity and look if you just want the phone to ring and not do anything we are not the brand for you the first problem is how many do we have the volume right great the volume is right the engagement's wrong okay great so then keep the volume going and then let's change the copy and the content and then let's see what hits and find the next problem but i think the first thing is am i doing enough
And for years, I was doing it thinking, why am I doing this? When a franchisee comes to me and says, hey, I'm not getting leads in.
What if you spoke to 10 people every day? And I think that the content helps that happen.
Because I speak very passionately about activity and look if you just want the phone to ring and not do anything we are not the brand for you the first problem is how many do we have the volume right great the volume is right the engagement's wrong okay great so then keep the volume going and then let's change the copy and the content and then let's see what hits and find the next problem but i think the first thing is am i doing enough
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