Bob McKay: proving franchise marketing ROI

Yeah, so it's been a journey, obviously, since 2005.

Our agency turns 21 this month.

So here in the States, it'll be able to drink from now on.

And so about 2010, I mean, we leaned into digital media early days, 2008, 2010.

We got our first franchise client, Mighty Weight Loss Clinics.

And then we're always really involved in the franchise space.

And then Um, 2020, 2019, we started to realize that, um, when we worked with the QSR, the food franchise space, we were really able to impact their businesses from a creative standpoint.

Our media delivery has been great loyalty marketing because what we've found out, you know, over the years is that, uh, CEOs and CFOs don't get how complicated marketing and advertising is these days.

So, you know, they don't have enough resources in the marketing department.

They got two people, they got five people, you know, max usually.

And you can just spin the plates, then you can't really do anything.

Wow.

And so we were like, gosh, we really come in and help them.

Some of the home services, some of the car washes at bigger staffs and some silos, but in the restaurant, QSR, FSR space, and deliver top-line revenue services that really help them.

And then when you start to get the granular into a space, You start to see everything that really goes into that.

So there's literally between, you know, talking to the person through media the first time and loyalty and reviews.

There are 428 pieces of tech that can go into that process.

And now we have all knowledge of all the tech that goes into those processes.

When do you use this? When do you use that? Generally, when we come into a new restaurant brand, we're like, you got double usage here.

Take that out.

You don't need that.

Stop the subscription.

Save some money.

And then overall, what we're able to do is the CMO, the marketing director to worry about strategy, to worry about LTOs, to worry about a new menu item coming out, how to market at some of that.

And then.