Building Brand Authority Through PR with Lydia Bagarozza

Building and positioning your brand through earned media and PR with Lydia Bagarozza from Visibility on Purpose. \----- Welcome to episode 582 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lydia Bagarozza.  ## Building Brand Authority Through PR with Lydia Bagarozza Have you ever wondered how food creators and brands land coverage in respected publications, and whether that kind of press is even worth chasing? In this episode, Bjork sits down with PR expert Lydia Bagarozza to demystify proactive PR, showing that it's less about crisis control and more about shaping brand perception and earning credibility through the media. Lydia breaks down how to pitch timely, newsworthy stories to the right editors and producers, and why clear positioning and specific expertise can turn a pitch into a yes. The conversation also makes the case for PR as a long-term investment. Lydia explains how appearing in respected publications and local news builds social proof, backlinks, and brand signals that feed into SEO, AI visibility, and trust, and she shares go-to tools like Qwoted, Connectively, and Help a Reporter Out for finding real media opportunities. If you've been curious about earning press for your brand, this episode is a great place to start! ## Three episode takeaways: - **PR is about long-term brand building, not just crisis management:** Proactive PR helps shape how your brand is perceived, builds awareness, and earns credibility through the media well before you ever need it for damage control. - **Positioning and specificity make pitches easier to say yes to:** Editors and producers are more likely to cover you when your pitch is timely, newsworthy, and grounded in clear, specific expertise rather than a generic pitch about your brand. - **Earned media pays off beyond just visibility:** Appearing in respected publications and local news builds social proof and backlinks that can strengthen SEO, AI visibility, and overall trust — and there are accessible tools like Qwoted, Connectively, and Help a Reporter Out to help you find real opportunities, whether you go the DIY or agency route. **Resources:** - [Visibility on Purpose]() - GRAZA - The Minnesota Star Tribune - Food & Wine - Bon Appetit - The New York Times - The Atlantic - Good Morning America - Claude - Martha Stewart - VegNews - The Pioneer Woman - ChatGPT - Entrepeneur - Inc. - Forbes - Qwoted (affiliate link!) - WisprFlow - Featured - Connectively - Help A Reporter Out - Follow Visibility on Purpose on Instagram - Join the Food Blogger Pro Podcast Facebook Group ## Thank you to our sponsors! This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [podcast@foodbloggerpro.com](mailto:podcast@foodbloggerpro.com). Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.