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Lydia Bagarozza
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Aug 4, 2026
Building Brand Authority Through PR with Lydia Bagarozza
30:04
30:19
30:27
30:32
47:05

Bjork OstromHOST
So add anything that you feel like should be considered there and then talk me through what that would look like if we came to you with that as our goal.

Lydia BagarozzaGUEST
Um, what I would do first is I was, I would think about your credibility or your like, um, what am I, your credit line.

Lydia BagarozzaGUEST
So that's like the way that we basically say I'm a, whatever your titles are.

Lydia BagarozzaGUEST
So you then you would think about how do I position myself as an authority and introduce myself to these publications? So because the website has good traffic, maybe you've worked with different brands and partnerships, you were already featured in a local station.
16 MINS LATER

Bjork OstromHOST
Is that something that you personally are doing with brands? And at what point would it make sense for somebody to reach out to work in that capacity?