How to Design Fintech Conference Booths that Attract Buyers and Accelerate Deals | Rachel Verrill, Field Marketing Manager, Taktile

So I know you have a lot of experience, Rachel, doing booths, events, so I'm really excited to get into the specifics in this episode of how to do this properly, because I think often it can be a little bit vague, the advice, 'cause often events seems to be just one part of a whole marketing kind of program.

So I wanna start off with what are maybe the most common mistakes that you see companies make when it comes to designing booths and events, but maybe let's start with booths, 'cause I know those are two quite different things.

Yeah.

I think the biggest thing that we've seen that works for us that I see time and time again, and some of this is space conscious for sure, like how big is the space of the booth, but making your comfortable...

Your space comfortable to stay in.

Like, think...

And it goes beyond, like, do you have the right furniture? I don't wanna sit on, like, a tall plastic bar stool.

Maybe that's one aspect of it, but you're also thinking about sound barriers.

You're thinking about how do I bring people from these, like, 15-minute little meetings that happen in maybe a center area of the conference floor and bring them to our booth and have them stay there for, like, 30 minutes to an hour and, like, dive deep into the product there at the booth.

And not considering that in your booth design is, to me, I think the number one miss that people are...

That I see with booths.

The other thing is not considering the floor plan, and this kind of adds to the sound barrier and making this comfortable space.

Like, yeah, you can pick the right space.

Uh, you have a 10 by 20 area and you just pick one, but where is it? Is it next to the food court where everyone's having super loud, non-relevant, and they're not interested in hearing any sort of branding conversations, or are you putting it next to the stage? And maybe there's an aspect to this.

If you have the stage, like, who are the speakers of the stage up there? These are the big heavy hitters that the conference sees as, like, the top folks.

Is there any branding opportunity and make a big, bold, put your logo that faces right on the stage and maybe the, like, the speakers who are up there and staring at it for 30 minutes at a time might think, like, "Well, who are they? I'm looking at them and it's super bright.

Maybe I'll take a spot." It's all these little things that you have to consider for the entire, like, expo hall that all comes down to the same aspect.

It needs to be comfortable to stay in, not only for your guests, but also your team.

Mm-hmm.

No, I really like that.

So could you share maybe some examples, you don't have to share the names, of companies that haven't done this very well, or you were...

You went into their booth area and you were like, "This is not comfortable"? Like, what are some examples of it not being comfortable?

Yeah.

I mean, you have, like, your basic, like, eight by eight booth spaces where you have maybe two chairs and, like, a folded table maybe.

And a lot of this is not...