What do you find works, and anything that you can share that you've tried at Tactile that, that has worked there?

I'd say unfortunately, because I think this is probably, like, the hardest part of the job when it comes to designing booths, but the unique-er, the better.

I mean, you definitely wanna stand out in that aspect.

If you can have some sort of interactive activation that makes sense.

Like, yes, you can have a claw machine, and maybe that's interesting and it keeps people there.

Or you can do the Lego set things.

I've seen people do that.

What have you found works quite well there, and what is your kind of objective with those?