Aug 19, 2026 · 44 min · 10 segments
Alex Pregnolato, Group CFO of Liberty London, has built a career by staying curious, taking calculated risks, and refusing to get too comfortable. Born and raised in Italy, Alex’s finance journey has…
indeed you need you need that you need excitement you need like passion for what for what you do you need like to have like a deep uh desire to understand the business you're in it so sometimes how many so many times i've heard in the especially in the past oh but you're just uh you just work in finance or you're just you're just to see or you what you do you do numbers you just need to understand the numbers that It's another important message I want to give.
Like, if you want to be good at your job, probably whatever kind of job you are, you need to understand the business in depth.
Because, I mean, numbers is just another language, but it's another way to convey a message online.
But a CFO or an FB&A person or whoever works in finance or in operations, it's a fundamental part of the good results of the company.
So it's important to, in my view, to understand the business, feel part of the business.
It's like a lot more than that, especially if you want to if you want to be in the room with the people and literally be the famous business partner.
You know, I was just talking a few weeks ago with a CHRO, human resources person, and she said the same thing, which is that in her career, getting to know the business is what has made the difference for her in her functional role.
And I do think functional people sometimes make the mistake of thinking that being an expert in your functional discipline is enough.
But you really need to know and understand and connect with the business in order to put things in context.
And it's the same message that I try to convey to my team now or my team before the beers or the teams before those.
indeed you need you need that you need excitement you need like passion for what for what you do you need like to have like a deep uh desire to understand the business you're in it so sometimes how many so many times i've heard in the especially in the past oh but you're just uh you just work in finance or you're just you're just to see or you what you do you do numbers you just need to understand the numbers that It's another important message I want to give.
Like, if you want to be good at your job, probably whatever kind of job you are, you need to understand the business in depth.
Because, I mean, numbers is just another language, but it's another way to convey a message online.
But a CFO or an FB&A person or whoever works in finance or in operations, it's a fundamental part of the good results of the company.
So it's important to, in my view, to understand the business, feel part of the business.
It's like a lot more than that, especially if you want to if you want to be in the room with the people and literally be the famous business partner.
You know, I was just talking a few weeks ago with a CHRO, human resources person, and she said the same thing, which is that in her career, getting to know the business is what has made the difference for her in her functional role.
And I do think functional people sometimes make the mistake of thinking that being an expert in your functional discipline is enough.
But you really need to know and understand and connect with the business in order to put things in context.
And it's the same message that I try to convey to my team now or my team before the beers or the teams before those.
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