B2B2C
73
MENTIONS
57
EPISODES
56
PODCASTS
Search complete. 73 mentions across 57 episodes found for "B2B2C".
Sep 10, 2026
Tobias TannerGUEST
And on the back end, our tech allow them full control of their sales.
Tobias TannerGUEST
So basically, the model is B2B2C and allowing the brands to benefit from our services, turnkey, physical retail, but then reach to consumers.
Tobias TannerGUEST
And for the consumers that come through our door as our curation is really about experiences, it's about discovering brands that maybe you've only ever seen online or maybe never even seen in the market across the lifestyle and design categories that we focus on.
Tobias TannerGUEST
So there is that excitement and sort of retail therapy.
Gilad BerensteinGUEST
So when we really studied user behavior, we noticed that lots of people came and planned on YouTrip and then went to booking.com or expedia.com or marriott.com or whatever it was to go book that actual hotel.
Gilad BerensteinGUEST
So what we did is ended up pivoting from a B2C business to a B2B2C business, where effectively we kept the same core product, the same core value proposition, et cetera, but instead of delivering it directly through youtrip.com, we delivered it through all sorts of partners we had around the world.
Gilad BerensteinGUEST
And this was an incredible era because, you know, we started this licensing thing in 2014 right as, like, SaaS was being born a- a- and right as licensing became kind of a more traditional business model around the world, and we were very lucky to begin to work with DMOs and, and tourism ministries and quickly added hotels and airlines and cruise lines, et cetera, and we're really proud to work with over 150 brands.
Matt WelleHOST
If you were to rebuild that business today as in-- from an AI native, like in the time of LLM, would you build something different?
Luke BarnettHOST
Yeah.
Lauren BerkemeyerGUEST
So I think it's, it's about, you know, giving that, giving that product that people value that has a knock-on effect for a business B2B and also for the end user, so that's a B2B2C.
Luke BarnettHOST
Yeah.
Lauren BerkemeyerGUEST
Right? And then you can use LinkedIn to amplify that.
Eddie YoonHOST
And, you know, I feel stupid not only compared to Dolly, like she's just a much better creator capitalist than I've ever been, but also that we didn't open the book Greater Capitalist with Dolly.
Eddie YoonHOST
We wrote about Dr. Dre being a B2B2C hip-hop artist and the mogul within hip-hop.
Eddie YoonHOST
Snoop is a performer.
Eddie YoonHOST
Dr. Dre is a performer and an entrepreneur.
Rustom DastoorGUEST
Now, all of the work we do is through intermediaries.
Rustom DastoorGUEST
It's through our issuing banks and merchants, so we are a B2B2C company in that sense.
Rustom DastoorGUEST
And my role in the Americas is to run marketing and communication for the entire enterprise.
Rustom DastoorGUEST
So that includes, on the B2C front, things like sponsorships, advertising, our famous, uh, Priceless campaign, digital marketing, social media marketing, and then also the B2B side of it, which is demand gen, lead gen, events, thought leadership, uh, ABM, et cetera.
Eddie YoonHOST
And, you know, I feel stupid not only compared to Dolly, like she's just a much better creator capitalist than I've ever been, but also that we didn't open the book Greater Capitalist with Dolly.
Eddie YoonHOST
We wrote about Dr. Dre being a B2B2C hip hop artist and the mogul within hip hop.
Eddie YoonHOST
Snoop is a performer.
Eddie YoonHOST
Dr. Dre is a performer and an entrepreneur.
Richard Muscat AzzopardiGUEST
working with all of those parts, but not the actual show.
Richard Muscat AzzopardiGUEST
We do make some exceptions and we are actually in conversations with a few other agencies at the moment, trying to work on the B2B2C bit.
Richard Muscat AzzopardiGUEST
And they're just on the channel and not the actual comms.
Richard Muscat AzzopardiGUEST
So again, it would keep us specialized in the middle layer and just working on the corporate comms.
Vadym KlymovGUEST
This is mainly for proofing the concept of the data quality of our way of collection data.
Vadym KlymovGUEST
Our main game that we would like to play down the road is, of course, B2B2C business.
Vadym KlymovGUEST
So we would like to have OTA partners, affiliate partners.
Vadym KlymovGUEST
That is why this MCP part of our business is a big part of it.
Andrew RomansHOST
And so it was companies that were willing to pay.
Andrew RomansHOST
Did they hit that B2B2C or was it really schools? It's been
Eric Ver PloegGUEST
mostly the school districts is the primary thing.
Eric Ver PloegGUEST
I mean, they do do additional things for large companies and they moved people around in LA for the Olympics and those sorts of things.
Ben KeighranGUEST
And this one,
JayHOST
you know, obviously this one, Super Carl is more of a B2B play, right? It's almost like a B2B2C kind of a play as opposed to the other ones, which were more B2C.
JayHOST
Is that fair to categorize it like that?
Ben KeighranGUEST
Yeah.
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