B2B2C
75
MENTIONS
58
EPISODES
52
PODCASTS
Search complete. 75 mentions across 58 episodes found for "B2B2C".
Oct 28, 2026
Rich EstesGUEST
His more enterprise, mine more SMB.
Rich EstesGUEST
But it's always been some type of B2B, you know, like PunchList was B2B2C.
Rich EstesGUEST
And so we just kind of naturally attracted to B2B companies.
Rich EstesGUEST
And, you know, there's a lot of, hey, is SaaS going to die? Is it still alive? Well, SaaS is still alive, right? And I think people will always have some level of subscription.
Jay MenasheHOST
Naxx is a convenience store.
Jay MenasheHOST
These are consumer focused industries, but in reality it's B2B2C.
Jay MenasheHOST
So it's like, what are you doing for your wholesalers? to make it worth their while? How are you helping drive foot traffic into their stores to get people to buy your products? And I think when I was walking, I was seeing all these stats about like, you know, Constellation Brands talking about their number one beer in the world.
Jay MenasheHOST
And I didn't even understand what some of the stats meant.
Cheryl GuerinGUEST
But we are a brand franchise, so that brand has to be healthy and strong so that our partners want to choose us, right? But we do both.
Cheryl GuerinGUEST
B2B, B2C, and B2B2C.
Cheryl GuerinGUEST
And so it's quite a unique thing.
Cheryl GuerinGUEST
But understanding what motivates each one of those constituents that we're serving really matters.
Joy BhosaiGUEST
So today, we haven't done direct-to-consumer sales.
Joy BhosaiGUEST
So we sell what you would call B2B, business-to-business, or B2B2C.
Joy BhosaiGUEST
So to that business, and then they can white label, and it looks and feels like them, but it's actually like us.
Joy BhosaiGUEST
So it's been that route.
John FeesGUEST
Different branding, different distribution strategy.
John FeesGUEST
We're B2B2C, so we really embed ourselves within the institutional enrollment process.
John FeesGUEST
Embedded insurance is a really big category right now, and we're pioneers in that.
John FeesGUEST
But it's difficult.
Mark SimoncelliGUEST
The second thing linked to where there's pain, will customers spend money on that pain? Because I think sometimes what I typically see is People get excited about a new technology.
Mark SimoncelliGUEST
We build, we kind of put the cart before the horse and we build a whole lot of stuff before really going back to first principles, which is, is there pain? Is there enough pain? Is that a sizable market opportunity when you think about pain? And then will people spend money on that pain? So the user cases and those differ B2B, B2C, B2B2C, depending on the business model.
Mark SimoncelliGUEST
So I think it's really starting there.
Mark SimoncelliGUEST
So, you know, I've attended, I work across industries.
Bruno GavinoGUEST
They're like, they have multiple angles.
Bruno GavinoGUEST
They have, no, they're like B2B, but also they're kind of have a B2C component and it can be a B2B2C and they have people on the ground and salespeople.
Bruno GavinoGUEST
So it's not, again, one single solution wouldn't be able to close and enclose all of these people.
Bruno GavinoGUEST
So it is definitely a mix of different models.
Jason MitchellGUEST
I don't think people, many people realize, you know, last year we did 180,000 referrals.
Jason MitchellGUEST
from our partnerships and so those partnerships include places like rocket veterans united new american funding freedom zillow you name it we got a bunch of them and um and so we built our entire business around servicing businesses And so we're B2B2C.
Jason MitchellGUEST
And so with those businesses, they trust us to ensure that their clients are in the best of hands with our agents across the country.
Jason MitchellGUEST
There's around 1,200 of them.
Joe GaglieseGUEST
So LinkedIn makes it very difficult to transact compared to YouTube and compared to TikTok.
Joe GaglieseGUEST
That's now changing at the perfect time, Dennis, because all these B2B companies are fighting for B2B and B2B2C in AI, in compute, in cloud.
Joe GaglieseGUEST
Right? So that is a convergence.
Joe GaglieseGUEST
So what we would say to a LinkedIn creator right now is now is the time to turn on the gas, right? Now we're going to start playing with the system because now the work is going to be rewarded.
Siddharth KashyapGUEST
So there was a tendency for an OEM to intervene more in the client journey.
Siddharth KashyapGUEST
So as I said, traditionally, it has always been B2B2C.
Siddharth KashyapGUEST
So the retailers manage most of the experience.
Siddharth KashyapGUEST
But now, with the connected car data the OEMs are knowing more about the driving pattern the client how are they driving the vehicle how are they charging their vehicle are they doing off roads or not so with that data they are getting to know the client more and because they know the client more they can now act as the concierge at the five star hotel right so they know what the preferences are and the offerings has become more contextual more personalized so if i'm looking i do a search on a family suv and jackie also does a search on a luxury suv the ads that will come to jackie and to me will be completely different it won't be a standard range over ad that comes to both of us my range over ad will show that i have two kids the safety features will be more highlighted jackie is more adventurous so they will do an off-road kind of ad for her So everything is now curated.
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