The Extraction Ep 35: Fill Prime Time Hygiene for More Production

And so many dentists think that if I'm booked out four or five weeks, that it makes me the better dentist.

I'm more notable in my community.

And it's just the opposite.

And the restaurant analogy is like the best kind of way to think.

It's like, if you go to a host and she says, no, we don't have a next available for four weeks.

You don't think that restaurant is a better restaurant.

Like you're just kind of pissed off that you couldn't get in next restaurant.

Yeah.

Next.

Even if they say it's a 45 minute wait, I'm not like, oh man, this place must be really good.

I'm like, I'm hungry.

I'm going somewhere else.

Yeah.

100% right.

And like the, the capacity to do it.

It's like, you're the most thrilled when the person is like, yeah, I'll get you seated right now.

You know, like here's, here's the table.

And I'll tell you right now that, that in today's world, Like it's never been easier to get new patients because of when COVID hit and there was a hygienist shortage, right? Everybody started to get booked out three, four weeks, things like that.

And a lot of the dentists out there really don't understand the true value of the hygiene appointment, which leads to the exam, which leads to the restorative.

And they just look at, well, a hygienist costs $75 an hour and I only get $75 for the prophy.

So what's the point of having a hygienist here? And so these practices are still booked out three, four weeks, some of them six months.

And if you get a hygienist in there and you're talking on the phone, like you said, Colin, and you're like, yeah, we have availability tonight.

We got a five, a 530, a six.

Even though this is a new patient, we've identified that these patients are referring other people to your practice.

100%.