Aug 21, 2026 · 53 min · 11 segments
In this episode John Kovara (ETS Business Development Manager) hosts ETS Live with special guests Bethany (ETS Business Development Manager) and David (VP of Business Development). The conversation…
Thank you to our creative team for the great job they do in producing these videos for us.
So before we get tactical, let's answer the question a lot of advisors are silently asking themselves here.
So why should you add faith-based travel to your business at all? So Bethany, I'll start with you.
Sure.
So obviously the number one thing is faith-based travel isn't just a side niche.
It's one of the most loyal repeat booking client bases in the industry.
If you can get them started going and they have a great time and you give them good service, they will come back year after year after year.
So pastors and ministry leaders lead groups for reasons far beyond just a vacation.
It's training church leaders the way that Jesus trained his disciples and It's strengthening sermons with firsthand knowledge and shepherding members through a season of renewal.
So most of our tours only take travelers away from home and church for a single Sunday, because we know that's a big deal for a lot of our group leaders.
So this removes a common objection that they may have from the beginning.
It also is going to give church members a new appreciation for their roots, their heritage, and it gives students and teachers of the Bible a truly hands-on learning experience.
So to answer what's one myth about the niche you wish more advisors knew wasn't true, it's really that it's not that difficult.
It's so easy to go to a pastor and get them excited about the idea when they know all of the benefits.
So that's what we're going to be working on and teaching you guys today.
I don't know if you guys can hear that, but Again, that's a thunder, not our stomach.
So, David, we'll throw it over to you from your seat overseeing business development here at ETS.
Thank you to our creative team for the great job they do in producing these videos for us.
So before we get tactical, let's answer the question a lot of advisors are silently asking themselves here.
So why should you add faith-based travel to your business at all? So Bethany, I'll start with you.
Sure.
So obviously the number one thing is faith-based travel isn't just a side niche.
It's one of the most loyal repeat booking client bases in the industry.
If you can get them started going and they have a great time and you give them good service, they will come back year after year after year.
So pastors and ministry leaders lead groups for reasons far beyond just a vacation.
It's training church leaders the way that Jesus trained his disciples and It's strengthening sermons with firsthand knowledge and shepherding members through a season of renewal.
So most of our tours only take travelers away from home and church for a single Sunday, because we know that's a big deal for a lot of our group leaders.
So this removes a common objection that they may have from the beginning.
It also is going to give church members a new appreciation for their roots, their heritage, and it gives students and teachers of the Bible a truly hands-on learning experience.
So to answer what's one myth about the niche you wish more advisors knew wasn't true, it's really that it's not that difficult.
It's so easy to go to a pastor and get them excited about the idea when they know all of the benefits.
So that's what we're going to be working on and teaching you guys today.
I don't know if you guys can hear that, but Again, that's a thunder, not our stomach.
So, David, we'll throw it over to you from your seat overseeing business development here at ETS.
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