Ep. 77 Why UNIQLO, Nike, & IKEA All Source from Indonesia and What eCom Brands Can Learn from Them

What if the next major sourcing opportunity for eCommerce brands isn't China, Vietnam, or India, but Indonesia? In this episode of The eCom Growth Show, Danan Coleman sits down with Edward Haryono, Co-Founder & CEO of Saudara, a Y Combinator-backed, AI-native sourcing agency helping eCommerce brands connect directly with vetted Indonesian manufacturers. 🔗 Connect with Edward Haryono LinkedIn (Edward): https://www.linkedin.com/in/edward-haryono-tanuwijaya LinkedIn (Saudara): https://www.linkedin.com/company/saudara-ai/ Instagram (Jennifer Prasetyo): https://www.instagram.com/jenandtech/ Instagram (Saudara): https://www.instagram.com/saudara.ai/ 🔔 The Saudara Sourcing Trip: Indonesia Saudara is hosting an invitation-only sourcing trip for serious eCommerce brands evaluating Indonesia as a supply chain partner. What's included: ✈️ Round-trip flights to Indonesia covered by Saudara 🏭 Curated factory visits matched to your product category 🤝 Direct access to factory owners and decision-makers 🌏 Local translation, logistics, and sourcing support For eCommerce brands doing $20M+ annually that are exploring Indonesia as a sourcing partner. Apply: [edward@saudara.ai](mailto:edward@saudara.ai) Include: • Brand name • Categories • Sourcing needs ⌛ Timestamps 00:00 Introduction 01:15 Amazon to Saudara 03:11 Margin-killing sourcing mistakes 04:23 Landed cost vs FOB 06:03 Risks of one factory 07:53 Going factory direct 09:18 Why contracts matter 11:06 Payment term negotiations 14:14 Vetting factories in 2026 17:02 AI + ImportYeti 19:12 Why brands source in Indonesia 20:59 What Saudara does 21:34 AI in sourcing 24:20 Indonesia sourcing trip 26:32 Upcoming sourcing events 28:30 Closing thoughts #TheeComGrowthShow #IndonesiaSourcing #SupplyChain KEEP IN TOUCH: 🔗 LinkedIn: https://www.linkedin.com/in/danancoleman 📸 Instagram: https://www.instagram.com/ecomgrowthshow 👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShow YouTube: https://www.youtube.com/@eComGrowthShow Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage \[https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.