Reid Pakula oversees the influencer division at IF Management, where his team represents more than 50 creators. In this episode he tells Francis what brands really pay creators, how deals are structured and negotiated, and why he thinks a creator video can be a better buy than a Super Bowl ad.
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**IF Management**
- Website
- LinkedIn
- Instagram
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**Reid Pakula**
- LinkedIn
- Instagram
- X
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**Timestamps**
00:00 Introducing Reid Pakula of IF Management
00:34 The friction between brands and creators
05:31 When should you have representation as a creator?
09:27 What do creator agencies offer?
16:39 More than a brand deal a day
19:40 $3k to $80k, how creators get paid
28:53 The most important metrics in getting brand deals
33:45 Mistakes made in building a creator-centric business
37:44 The future of the creator economy
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