Old Spice

And they're the ones who the brands are paying to then go and hire the people who are going to do the commercials, the billboards, the this, that, and the third.

So like a Procter and Gamble, for example, I did a lot of business with them on Old Spice.

Okay.

Right.

So they had a lot of the Old Spice, the, um, I want to say they had Dove, Jolly Ranchers, right? And they might have specifically been tasked to do digital influencers at the time.

So there's a lot of those companies, man.

I know Twitter at the time started a company called Niche.

cuidarle de cinco en un capsulón.

I already got one rolled up in my left hand Feel my mind tighter than a headband Hush in my lungs, got conjure in my sweat glands This shit, I'm on mobile Better than the next train, better than the next train She head down, booty poppin' in the handstand I shine bright, I give your girl a slight tan I make that f***ing whistle like the Old Spice, man I don't even understand why she'd ever want a man If she ever throw it, I'll catch her like a pony bag Like a pony bag, that's an innocent, innocent Oh, what a night.

Oh, what a night.

The roof is on fire.

Good as new.

Old Spice is some

shit.

You a different type of sandwich than Old Spice.

I tried that.

Negative.

I've got like cologne and I use it if I'm going out, but I don't like, I put on deodorant.

I put on Old Spice Classic, baby.

You want to know why I put on Old Spice Classic? Dude, you ever have a comment, like you'll be with your dad and he pulls something out of nowhere that changes the way you look at him permanently.

I was at like a Meijer, the grocery store in Michigan.

which I believe is actually where Pizza Walt was at.

And I was with my dad, and I was like, hey, wait, let me just take a turn down this aisle.

I got to pick up deodorant.

And I was going to get Old Spice Pure Sport, which I'd been using forever.

What did you say you put on them? Scent.

Well, I normally use Old Spice.

Oh, I could imagine you as an Old Spice wearer.

Keep going.

Do you lather it on? Do you splash it on everywhere? No, I don't use

it.

I can tell you about Old Spice bottle with Abigail and John Elliott, but I won't.

Okay.

I have to say, I was thinking of the Tubular Bells.

What was the other famous? Oh no, that's the Old Spice

ad.

Yeah.

That's the one.

Yeah.

That's a mad combo, isn't it? The Omen and Old Spice.

Isn't that mad? Do you know what that is? I reckon when the devil shows up, there's a bag

Jesse came from an advertising agency, Wieden & Kennedy.

that did all the Old Spice stuff I did at P&G, but lots of teams, it wasn't just me.

And then when we did the resurgence of KFC, we had eight years of growth in KFC US, and it really spilled over to the world with the Colonel campaign, which is one of the most famous advertising campaigns in the history of food.

That's the same team that's doing this thing at Chili's.

And we talk about

the rib fruit, made me think of them.

They always are going to do something that's a little unexpected, but that everybody is excited about, right? Like they figure out how to take these brands like Old Spice and KFC and make them relevant for a young generation again.

And it's like, there's things that like people my age, I see a rib flute.

Grandpa, keep laughing.

By the way, how does that Old Spice taste? Dude, why are you sad? That TV looks like it was $50.

Hey.

Huh? Yeah, and don't forget the feeling of the blood resurging back in your arm.