The AI Gold Mine Is Your Messy Data, Not Your Clean Data — Sam Parkinson, Mettle Studio

Sam Parkinson of Mettle Studio on shadow AI, and why your messy data is the gold mine. Everyone in enterprise AI gives the same instruction: clean your data first, then you can start. Sam Parkinson argues the opposite. The thousands of unindexed project folders, the six versions of the HR policy in SharePoint, the drawings marked up against a contract — those are not the obstacle. They are the thing of value nobody has looked at. Sam co-founded Mettle Studio to build software for construction, a sector McKinsey ranks near th...