28. Can Education Build a Better Salon? | Bumble Pro’s Sheri Doss

And it's interesting to me that, you know, you got involved in doing education and sharing education at a really early part of your career.

So you were not only someone who engaged with it and went, wow, I need to be educated, but you were actually out there doing it and sharing it.

And that kind of has informed the majority of your career.

You have been in the education actually long before I've known you, and I've known you for a long time.

Yeah.

Yeah, you know, well, like I said, I had always sort of thought I was going to be a high school math and English teacher.

So just educating in general.

I loved education.

I loved going to school.

I had some really great teachers who helped mentor me and, you know, really just to help me be more confident as a person.

And I wanted to pay that forward and didn't realize, you know, you never really realize all of the – opportunities that exist in this industry.

So I didn't really understand that educating in a creative space was an option.

So when I started doing education for Aveda, I thought this is super cool.

I could go out and I can talk about this culture that is just far beyond just the products that were being made or being used by the hairstylist.

It's really about It was about a culture, right? It was about caring for the planet and all of these things that are mission driven, which I loved.

But I also had this passion for doing hair color.

So when I was asked to be an artist for Redken and started to go into salons and, you know, You know, sitting with the salon owners and the stylists, just talking about how they could generate more income and be smarter about how they worked.

And then seeing that in action, I really quickly went to my boss at the time, who was Ileane Rashidi and said to her, hey, I want to do this full time, not knowing that full time for her meant right now.

She goes, the position's open now.

I was, oh, I was thinking more like a year from now.

But what was interesting then is that I was making above six figures behind the chair.

And my first full time education career as an educator was for Maile's I mean, it was a long time ago.

Distributor.

So not

judgy, but I was making $25,000 a year.