AI Won't Save Marketing - Marco Matos

Hey, welcome to the CMO Whisper Show.

I'm your host, Steve Olenski, part marketing practitioner, part ad agency veteran, part journalist.

I was a writer for Forbes for 10 years.

I've had so many insightful conversations over the years with business leaders, to athletes, to celebrities, to, of course, CMOs.

The only difference now is instead of sharing those insights through written form, I'm doing it this way.

My guest today is Marco Matos, co-founder and CEO of Adora, where he leads the company's strategy and product vision for its AI-driven performance marketing platform.

Marco works with enterprise brands to rethink how marketing organizations launch and optimize campaigns using AI.

helping teams move faster and make smarter, more adaptive decisions.

Now, over his 18-year career, Marco has led product development for more than 25 products, with the past decade focused heavily on digital advertising and measurement.

He's helped product roles across Microsoft, Google, Meta, and Pinterest, working on advertising platforms and data analytics systems at massive scale.

And I'm very proud to call him my long-lost brother, My newfound friend, Marco, welcome to the show.