What does it mean? How should we interpret

it? My God.

I mean, number one, I just got to say, I think Mark Benioff continues to prove he's one of the greatest of all time in tech CEOs.

Like what he's been doing, I think, is remarkable.

If you think about the SaaSpocalypse and all the naysayers over the last few years.

I mean, dude, the proof is in the pudding.

So let me start there.

Any quick thoughts on this?

What brings you to Cannes? But yeah, first, let's start with your

career journey.

I like to remind people that I'm just a kid from the Bronx, New York.

I'm a huge Nick Stan and Yogi Stan, so it's been pretty exciting.

I never thought I'd love to see it, but we did.

My background really started in electrical engineering at Twinston.

So I've always been more on the technology side.

What sort of advice could you give to entrepreneurs, founders looking to build in this space?

Does that make sense?

It does.

Look, I actually think the CMO job might be one of the hardest in the C-suite.

I think the pressures from on high from the board to say, hey, deploy AI and get efficient.

Your CFO is looking for attributable dollars in terms of how you're driving the business.

Your budgets are usually the first to get cut.

And over the last 10 years, every CMO knows the tenure has changed quite a bit.

What are you telling them to do?