Jun 24, 2026 · 52 min · 12 segments
Anyone can launch a social tool, but few can empower an entire organization to create authentic content and nurture genuine communities. This episode explores the mindset and tactics behind fostering…
Sabreen HaziqGuest
A. Lee JudgeHost
Rocio OsunaHost
In the age of AI, everything, community suddenly comes up as the ultimate way to connect with others.
Our guest today, you know, talks all about community and building communities across, you know, startup and unicorn brands.
Before we get to our guest, let's step back a moment and talk about a topic that's near and dear to me, community building.
So according to Eventbrite's 2026 social study, 89% of people say it's important that an event helps them feel connected to their local community.
And I think a recent Forbes piece broke this down as a direct backlash against isolation, loneliness, and exhaustion with everything that's curated on social media.
And I think social media is performative, right? You show them what you want to show them.
And I feel like community in real life communities is where you get the authentic you.
It's where working mothers, career working mothers are getting very authentic about, you know, their experiences, the research that they have for others, and really about their goals.
And I feel like this, you know, want and need for in real life experiences, community building is something that is very prevalent in all the social media platforms I'm watching.
Well, you know, especially marketing, when we look at it in those terms, every organization, even software platforms and people selling things are all trying to create communities.
And how does that fit in there? Is it, again, backlash, taking advantage of the backlash, people being by themselves? Or is it just something that we know people are yearning for?
I feel like I've seen articles and people talking about building communities, but actually building community takes effort and you really have to put in the time and the space to really nurture that community.
In the age of AI, everything, community suddenly comes up as the ultimate way to connect with others.
Our guest today, you know, talks all about community and building communities across, you know, startup and unicorn brands.
Before we get to our guest, let's step back a moment and talk about a topic that's near and dear to me, community building.
So according to Eventbrite's 2026 social study, 89% of people say it's important that an event helps them feel connected to their local community.
And I think a recent Forbes piece broke this down as a direct backlash against isolation, loneliness, and exhaustion with everything that's curated on social media.
And I think social media is performative, right? You show them what you want to show them.
And I feel like community in real life communities is where you get the authentic you.
It's where working mothers, career working mothers are getting very authentic about, you know, their experiences, the research that they have for others, and really about their goals.
And I feel like this, you know, want and need for in real life experiences, community building is something that is very prevalent in all the social media platforms I'm watching.
Well, you know, especially marketing, when we look at it in those terms, every organization, even software platforms and people selling things are all trying to create communities.
And how does that fit in there? Is it, again, backlash, taking advantage of the backlash, people being by themselves? Or is it just something that we know people are yearning for?
I feel like I've seen articles and people talking about building communities, but actually building community takes effort and you really have to put in the time and the space to really nurture that community.
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