How does Buffer flip that mindset on its head?

That is a good one.

I think...

The way that we think about it is again, and I'm probably going to repeat this like a thousand times because it's so deeply embedded in the way we operate as a company, is we don't think about this initiative as, hey, everybody who works at Buffer, post about us.

Like it's not necessarily rooted in, it's not a marketing tactic.

Definitely like there are things that come out of it.

Like definitely when we have product launches and when we're hiring for new roles, people do eventually talk about those things.

What are some of the things you would and wouldn't do?