Ep. 118 - What BJJ Academy owners about increasing revenue, and how to fix it.

All right, you know, I don't think I've talked about this, uh, explicitly on the, the, the podcast, which is how should you be making your money? How do you know if you're doing a, a...

Yeah, like if you're like, "Hey man, I need to make more money," what's the vehicle that you use to do it? Um, and I've s- I've seen this play out in so many different ways with so many different...

I mean, there's not that many different avenues you can take.

There's only so many different, uh, ways to skin that cat, right? Permutations.

Uh, I'll, I'll do this or I'll do that or I'll do X, Y, Z.

But es- essentially, the message today is if you want to increase your monthly recurring revenue, and you already have an adults program, and you already have a kids program, don't start a new program until those are successful.

You- it's like a wheel that's, that's, you know, you're reinventing the wheel, uh, you're carving a wheel, and it's, you know, let's, let's say you have a square, just a big square stone, and you're carving a wheel, and you've got three-quarters of it carved out, so it's smooth, it's smooth, it's smooth, it's smooth.

But once every rotation you hit a big bump, 'cause there's still a corner of stone that is uncarved.

You gotta finish that thing, man.

[laughs] You're like, "You know what would be dope? Is if I added a different square wheel somewhere else." It's like, "No, that would suck.

Don't do that.

Finish smoothing that out." And for most academies, I think it's probably more like you have a half-carved wheel rather than a three-quarters.

But, um, let me get into some of, kind of some of what I've seen that people have tried, uh, that doesn't work or, like, that doesn't work to increase revenue and, and essentially just sucks up time and resources that could be used to double down on the thing that does work.