Sep 14, 2026 · 29 min · 11 segments
In this episode of the B2B Growth Blueprint podcast, host Mark Osborne sits down with fractional COO and Praxis LA founder Jim Davico. With nearly four decades of experience building and scaling…
Mark OsborneHost
Jim DeVicoGuest
One of the things that I know you talk about is sort of an inflection point that you really sort of enjoy coming into businesses when they sort of say like, I'm too busy to grow the business.

Talk to us a little bit about, you know, why companies get into that space and particularly through the lens of you know, an operating officer versus an operations officer and that role of COO.

Because I suspect that that's some of what leads people to get to this place of being too busy to grow.

Yeah, I see myself, the title of COO is chief operating officer, not operations, right? That middle O is a bit tricky sometimes.

Well, every company has got different operations, but when you look at it from the operating officer perspective, you're more of like a manager of a baseball team.

You've got pitchers, you got catchers, you got fielders, and you have to make sure that everybody has the right tool set to get the job done that they need to get done and that they're all playing nicely together.

But yeah, what I have found is that in small to mid-sized businesses, the founder or COO is often the bottleneck because they're the expert in the field.

And so what I do is I come in and I find companies where this person can't take a vacation for two weeks because the company's gonna come to a grinding halt.

And they're going to be interrupted on their vacation and their wife and kids are not going to be happy about it.

So it's a very valuable thing that I feel like that I do in that I'll come in and I'll put systems in place to make sure that they can trust what's happening and then get back to working on growing the business rather than solving all the day-to-day problems.

And one of the things that we see a lot, too, is in the marketing and sales space specifically, oftentimes we'll see companies that try to grow by just adding more stuff.

And then the only way to really grow with that is, well, then you've got to hire more people to do that stuff.

Whereas interestingly, the companies that really break through those sort of growth plateaus aren't the ones that are tacking on more stuff.

It's the ones that are creating systems and processes that make them better at the few key strategic things.

Do you find that to be true as well in the work that companies are doing outside of marketing and sales?

One of the things that I know you talk about is sort of an inflection point that you really sort of enjoy coming into businesses when they sort of say like, I'm too busy to grow the business.

Talk to us a little bit about, you know, why companies get into that space and particularly through the lens of you know, an operating officer versus an operations officer and that role of COO.

Because I suspect that that's some of what leads people to get to this place of being too busy to grow.

Yeah, I see myself, the title of COO is chief operating officer, not operations, right? That middle O is a bit tricky sometimes.

Well, every company has got different operations, but when you look at it from the operating officer perspective, you're more of like a manager of a baseball team.

You've got pitchers, you got catchers, you got fielders, and you have to make sure that everybody has the right tool set to get the job done that they need to get done and that they're all playing nicely together.

But yeah, what I have found is that in small to mid-sized businesses, the founder or COO is often the bottleneck because they're the expert in the field.

And so what I do is I come in and I find companies where this person can't take a vacation for two weeks because the company's gonna come to a grinding halt.

And they're going to be interrupted on their vacation and their wife and kids are not going to be happy about it.

So it's a very valuable thing that I feel like that I do in that I'll come in and I'll put systems in place to make sure that they can trust what's happening and then get back to working on growing the business rather than solving all the day-to-day problems.

And one of the things that we see a lot, too, is in the marketing and sales space specifically, oftentimes we'll see companies that try to grow by just adding more stuff.

And then the only way to really grow with that is, well, then you've got to hire more people to do that stuff.

Whereas interestingly, the companies that really break through those sort of growth plateaus aren't the ones that are tacking on more stuff.

It's the ones that are creating systems and processes that make them better at the few key strategic things.

Do you find that to be true as well in the work that companies are doing outside of marketing and sales?
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