Jul 27, 2026 · 22 min · 11 segments
In this episode I go over the fundamentals of a great tennis event and how to specific guests a more premium tennis experience whether it be lesson or event. This can start from something as simple…
Rick WillsmoreHost
So for example, if I was to have a bottle of Corona beer, and I have a bottle of Corona beer, and if I get a bottle of Corona beer at a cheap bottle shop in a cheap suburb, and I buy it, it's going to be maybe five bucks for the Corona.
Now, if I buy that same Corona beer, and I buy it at a nice restaurant, let's say a nice Thai restaurant, not top end, but you know, decent restaurant, I'm gonna pay maybe $10 for the beer.
Okay, why am I paying a little extra? Well, there's service, there's the environment that you're in, there's the atmosphere, which is the environment.
Now, if we're having a Corona beer, in let's say let's say on the French Riviera at a beautiful high-end restaurant in the French Riviera that same Corona beer it may cost you $20, okay? 18, $20, I'm not really sure.
But the point being that maybe this French Riviera restaurant has views, has phenomenal service.
You've been served with a little bit of extra, you know, a little bit of extra attention on you.
And you're paying a premium for the environment and the service that you're in and receive.
So for example, if I was to have a bottle of Corona beer, and I have a bottle of Corona beer, and if I get a bottle of Corona beer at a cheap bottle shop in a cheap suburb, and I buy it, it's going to be maybe five bucks for the Corona.
Now, if I buy that same Corona beer, and I buy it at a nice restaurant, let's say a nice Thai restaurant, not top end, but you know, decent restaurant, I'm gonna pay maybe $10 for the beer.
Okay, why am I paying a little extra? Well, there's service, there's the environment that you're in, there's the atmosphere, which is the environment.
Now, if we're having a Corona beer, in let's say let's say on the French Riviera at a beautiful high-end restaurant in the French Riviera that same Corona beer it may cost you $20, okay? 18, $20, I'm not really sure.
But the point being that maybe this French Riviera restaurant has views, has phenomenal service.
You've been served with a little bit of extra, you know, a little bit of extra attention on you.
And you're paying a premium for the environment and the service that you're in and receive.
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