Jul 8, 2026 · 21 min · 11 segments
In this episode I discuss what a brand is and what it means for tennis coaches. Brand and marketing has long been a side interest for me and I cover common misconceptions and brand perceptions…
Rick WillsmoreHost
And then they look at all the values of the business, the target market of the business.
the visual identity, which is logo and other web design, and then how it unfolds in the world.
So I've had a bit to do with that and sat in different brainstorming sessions and it's really quite enjoyable to me because a brand is really about what people, how they perceive a company, right? So you've got You've got a logo, a lot of people think a brand is a logo, right? It's just the M for McDonald's is the brand, but it's not.
If we look at maybe Rafael Nadal's bull logo, for me, that's going to bring up tenacity, grit, hard work, things like that.
So it's far more than just this I know people who are full-time in the brand and marketing world, and they can't stand it when people think that a brand is just a logo.
But effectively, it's the whole massive group of thoughts and feelings that you get when you think about a company or think about that brand.
So really, it's pretty important, right, that you know who you are, who you're targeting, and what your niche is.
And then they look at all the values of the business, the target market of the business.
the visual identity, which is logo and other web design, and then how it unfolds in the world.
So I've had a bit to do with that and sat in different brainstorming sessions and it's really quite enjoyable to me because a brand is really about what people, how they perceive a company, right? So you've got You've got a logo, a lot of people think a brand is a logo, right? It's just the M for McDonald's is the brand, but it's not.
If we look at maybe Rafael Nadal's bull logo, for me, that's going to bring up tenacity, grit, hard work, things like that.
So it's far more than just this I know people who are full-time in the brand and marketing world, and they can't stand it when people think that a brand is just a logo.
But effectively, it's the whole massive group of thoughts and feelings that you get when you think about a company or think about that brand.
So really, it's pretty important, right, that you know who you are, who you're targeting, and what your niche is.
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